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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4,508 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews


Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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326 - 350 of 973 Reviews for Market Research and Consumer Behavior


Jul 12, 2021

very nice and helpful this cource

By Mugisha B

Jun 6, 2021

Thank you so much for teaching us

By M D r

Aug 3, 2020

its very amzing course and useful

By Manish R T

Dec 31, 2020

Very Informative and Interesting

By 1921 R S

Aug 30, 2020

Very effective and knowledgeable

By Aditi S

Feb 17, 2019


By Clarence S

Feb 2, 2022

Great course from Prof Shameek!

By Jhonnattan M C G

Oct 9, 2020

Excelente curso. Aprendí mucho.

By Sai K

Apr 27, 2020

Easy to follow and very helpful

By Shashank M

Jan 31, 2020

Extremely knowledgeable course.

By Marike B

Jul 5, 2019

Great course!

Very informative!

By Farid A B

Jun 2, 2022

very nice and fantastic coures

By satyam r

Apr 17, 2021

great learning with coursera !

By Romina P

Dec 28, 2020

Very interesting and important

By Chelsea R

Nov 18, 2020

Very informative and thorough!


Sep 19, 2020

To gain knowledge in marketing

By Adharsh S

Jul 6, 2020

Good course and well explained

By Kings L

Aug 22, 2019

wounder full experience for me

By Zeeshan S

Nov 15, 2022

Very good learning plateforme

By Arhin R

Dec 27, 2020

Great instructional structure

By Kala K

Sep 2, 2020

This course was very useful .

By Neeraj P

Aug 29, 2020

Very helpful and knowledgable

By Dipto R M

Aug 2, 2020

This course was very helpful.

By Firoz A

Jul 11, 2020

Really a great teaching style

By Dr. S A

May 11, 2020

Every things explain properly