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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

14,180 ratings
4,599 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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3651 - 3675 of 4,497 Reviews for Marketing in a Digital World

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By Rochana D

Apr 9, 2020

As a first time experience in e-learning, I found this course quite enjoyable and generally a very good return on my own 'investment'. In my professional practice of Brand Consulting, knowledge of Digital Marketing has gained considerable precedence in the recent years. With 'Marketing in the Digital World' 1.0, I discovered substantial new insights. The learnings gained are already adding value to my ongoing work assignments.

In terms of the course structure, the lectures were concise and simply explained by a very good Teacher. The assignment workload was well divided through theory and practical application based assignments, supported by module summary based quizzes; all of which helped me assimilate the information and understanding better. The practical application exercises also gave me some very exciting exposure to areas of personal interest such as Maker Tools and (User-generated) Content contributions.

Here are a few areas that can be improved in the course. First, the primary framework of the marketing concepts could be made richer based on the enhanced current models of 4-P's. Second, the campus interviews could be made more engaging with online participation (similar to prompt questions in videos). Third, some of the reading material links need to be updated as they are stubs. Also, a more conducive alternative for the paid-subscription based reading links is required. Fourth, the peer grading system should either encourage reviewers to provide more detailed feedback, or be supported by some direct review from the Teacher/s. Though I received the best grades, I found very little useful inputs from my peers.

Having said that, this course has opened a whole new avenue for me to increase focused learning that will help me take my business ahead. I plan to explore the latest available material through Marketing in a Digital World 2.0. I have already enrolled in the next course in this 7-course series under Digital Marketing Specialisation and am looking forward to it.


May 4, 2020

Honestly, when I started this course I had no idea about the impact of the overall course & things related to digital marketing. I thought this would be a mere certification online course, nothing specific or impactful things would be learnt. But When I started then I realized this course is going to change my idea of digital marketing & will help me to learn things beyond my expectation. When I completed the course, I fond myself significantly equipped with knowledge of digital marketing tools. Now I believe, I would be able to put together my idea of marketing in the digital platform for my organization. I hope I would use this in my future endeavours. Though I think discussion forum could have been better, it only responds for posts related to assignment review. I would love to see this platform is being used for content discussion for more serious & fruitful learning experience.

Finally, I thank the course Instructor for such a wonderful mode of instruction.

By Andrea W

Aug 6, 2020

This was a great introduction to digital marketing. The course was well-organised with a good variety of reading, video, lectures, and assignments. The instructor did a great job.

I have two reasons for not giving it 5 stars. First is that it was a little too superficial. I would have appreciated a little more depth to the course and a little more work. I realise it was an intro course but even as an intro course, I felt it didn't really have enough substance.

The other reason is the discussion forums. I would have appreciated having a forum to really discuss some of the class topics, but the forum was only filled with students asking other students to grade their work. Maybe it could be made more clear to students that the peer reviews will be automatically generated and that the forums should be used to discuss class content. Perhaps boards could be set up that are dedicated to specific topics related to class content.

But overall this was a good course.

By Andrew L

Dec 7, 2016

I really enjoyed the course as a primer to how firms are using new digital technology to change the traditional marketing mix. The materials were well organized, easy to follow and helpful in learning the theories presented. The content was great.

One element of the course structure I don't care for is the peer graded assignments. I completed the four week course in 7 days (I was on vacation), but I've had to wait three more weeks for everyone else to catch up with me so I can grade their assignments. (You can't progress until you've graded three other students.) I also do not like that the grading is not blind, so you know exactly how your peers graded you and they know how you graded them. Not sure that merits the most honest grading results. If you grade someone honestly and they feel it was unfair or harsh, they may grade you harshly the next time. A blind system would allow honest feedback and ensure more truthful grading.

By Howard T

Aug 5, 2020

I was expecting a little bit more rigorous course, but the information provided and the way it was taught was refreshing. The professor was great and I look forward to enjoying future classes with him. My biggest caveat are the peer-based reviews. The fact that course is being offered around the world, the English language barrier does create some issues. I had situations where I clearly and fully answered questions and was given a one point rating for the answer. Or there were times when I answered a question in detail and they had a different opinion, so they only gave 1 or 2 points for the answer. If these classes were based on a grade-rating like traditional classes, that could really be a point of contention moving forward with the program.

By Melissa F

Dec 17, 2018

The course was pretty interesting. It takes care of the basic idea of online marketing. What I didn't like is that everything was a bit outdated. The newest academics insights are from 2013. I'm not an english native, but I understood every video and text in the course.

One thing I wanted to critizise are the results of the weekly test. You need a certain amount of percent to pass the test and the site shows you the questions that didn't have the right the answer. However, it didn't show you the correct answer to the question, which was sad because there is no learning effect to it, if I don't know which answer was the right one. So that's something that I would on improve in the future.

By Anastasia B

Feb 6, 2019

The course content is easy to follow, the deadlines are reasonable and no prior knowledge of marketing or whatsoever is required. The assignments are easy to complete. However, some of them did not make much of a sense for me, in terms of necessity for understanding the course material.

Also, the videos are old-fashioned with bad lighting. However, the sound quality is sufficient. The soundtrack for the videos is annoying as well as overall style and composition of the video.

As the course is quite old, the content of videos in some lectures is outdated. It would be nice to see some updated material.

By Eva D

Oct 14, 2016

I find the information provided here to be very spot-on, clear and transparent, innovative and interesting. Yet, I would have loved it if it were the professor of the course the one who checked and graded our assignments, as there would be less chances that ge'd be biast. Anyways, I understand the whole idea and the fact that one cannot check all the assignments submitted in here, as there are maybe thousands of them :).

In conclusion, I found it very interesting and challenging, therefore I am about to begin Course no. 2 from this Digital Marketing Specialisation course. Thanks and cheers!

By Carlos A B P

Nov 15, 2020

El curso integra conceptos asociados al Marketing donde se ve expuesto de manera apropiada para que el estudiante pueda recibir la información que requiere. Es bastante intuitivo en la manera de explicar y aún así la exposición de casos reales adicional con ejemplos de organizaciones que se encuentran establecidad en el mundo.

Este curso da a los estudiantes un amplio enfoque en cuanto al entorno que se refleja actualmente y esto como va a cambiar en unos años a futuro. Siendo de esto algo trascendental de lo que es hoy a un futuro; las cosas que vemos y aún así aquellas que consumimos.

By Muzzammil M

Oct 24, 2017

This course is perfect for all those individuals who want to learn how businesses can incorporate digital media and use it to their benefit, and how it is impacting the 4Ps of marketing. I particularly liked the peer-graded assignments and exercises as they provided a lot of exposure and insight into how different platforms can aid a business in improving its operations. A few negatives include the presence of some outdated teaching material as well as the peer grading system which taints the authenticity of the certificate earned. Other than that, it was an awesome experience!

By Julia W

Nov 14, 2019

Very good course with a lot of cases and insights. The informations were very easily given – I like, that the key aspects were repeated a few times in every part of the course. The only thing I would improve is the timeliness of the articles and external materials used. Some of them were from the 2012 for example and in such a rapidly changing industry as digital marketing, more up-to-date materials would be more valuable. But in general – the course was very valuable for me and and I will be pleased to reach for more courses in this specialization.

By Zhao C

Jun 27, 2020

My first course on Coursera. Enjoy it very much since it lays a great foundation for beginners in marketing by introducing some trendy phenomenon and concepts alongside with up-to-date academic insights. This is a really useful course for people who know a little bit about marketing and want to make their knowledge systematic. There are some things I don't like though, for example, the exercise is too course-oriented. The questions are designed to test whether you have watched the courses instead of whether you really understand the content.

By Téja F

Jun 15, 2020

This course is much needed for every student or person in general, that is interested in Marketing in 2020.

it enables you to fully understand the transition from traditionnal marketing to digital marketing in the new digital era and explains the way digital tools completely changed the marketing world and revolutionized it's techniques. Even though I am not a native English speaker ( it's my third languages) , it was easy for me to understand and follow the lectures, as every lesson is well explained and accompanied with real examples.

By stephanie s

Sep 28, 2016

The concepts are excellent, but I was a little taken back that the content examples, required reading and/or case studies were dated. Perhaps the best research and case studies are 4-5 years old. I thoroughly enjoyed reading them and learning from them. I guess the reason I didn't give the course 5 stars is because I expect at least one reading or case study pre module (ideally) to be published within the last 12 months. Overall it was really fun and informative and I will be taking more classes. All the best...Stephanie Schreurs