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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

15,119 ratings
3,646 reviews

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews

Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..

Jan 9, 2021

There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.

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1001 - 1025 of 3,624 Reviews for Successful Negotiation: Essential Strategies and Skills

By Teo S K

Sep 14, 2020

George Siedel is a excellent speaker for this course and i certainly gain valuable knowledge from his class. Thank you

By Scott M

Jun 7, 2020

Thanks George. A fantastic course and a great insight into the areas of consideration required before any negotiation.

By Benevaldo d M G

Jun 4, 2020

Gostaria de agradecer ao COURSERA por me dar a oportunidade de fazer esse curso, onde pude evoluir meus conhecimentos.

By Hernan A S J

May 28, 2020

Excellent course! You develop new skills that are essential in your daily life. Professor Siedel is an amazing mentor.

By N D T

May 18, 2020

Best course to learn about negotiation skill and its Essential Strategies whatever the field in which you are working.

By Tatum G K

Oct 14, 2017

Great Course by outstanding professor George Siedel. Thank you for helping me improve my negotiation skills so much!!!

By Alexandre A

May 25, 2017

Muito bom!! Ótimo custo-beneficio. Possui teoria, e exemplos nos videos, que são curtos e com isso não fica cansativo.

By Adrien R

Feb 25, 2016

I think this course is interesting, full of good experiences and examples, a real tool for becoming a good negotiator.

By Kwan O W

Jan 8, 2016

This is a great course!!! I think the skills learnt here will be a lot of benefit to my life! Thank you, Prof. Siedel.

By Divyesh S

May 30, 2021

Awesome course, very helpful in personal and professional life, should be tough to everyone in University and classes

By Amy A A

Feb 26, 2021

An excellent course for those who wish to improve their communication when faced with simple or complex negotiations.

By Marina A

Jan 29, 2021

George, thank you so much, I enjoyed and learned a lot.

I would like to have the Certificate, please advise next steps

By Nicole S

Jan 9, 2021

Es un curso super dinámico y se acomoda perfecto a los espacios cortos de una persona con trabajo de horario completo

By koloko s O

Jan 4, 2021

It was an insightful course which will help me immersely to negotiate rather than eguage in verbatim war in business.

By Yunusa J

Jan 3, 2021

I had definitely leaning the Program and much negotiation skills and knowledge had been acquire for Future Aspiration

By Maria D R P

May 17, 2020

Thank you for this wonderful experience. I really enjoyed Mister Siedel class, thank you for your values and stories.

By Juan V

Apr 25, 2020

Excelente poder practicar con otros alumnos en otras partes del Mundo. Excelente interacción. Mucha gracias por todo.


Apr 9, 2020

fantastic professor and useful exercises , it allows me to have a deeper look into the daily and business negotiation

By Nyamhanga W

Feb 25, 2020

This course has become an eye opener, not because of upgrading my negotiations skills but on my daily transaction...

By Rodolfo J A

Oct 7, 2019

Very comprehensive, but the lectures were done so clearly and so well-structured that it can be absorbed by the stude

By Gurusharan S

Apr 15, 2017

One of the best course I have ever taken. It will help me immensely in my real estate investment deals going forward.

By Maíra P I

Jun 14, 2016

The lectures were amazing, with lots of content but easy to follow. The examples were great to make everything clear.

By ramanaganapathy

Aug 17, 2015

Fantastic course. Would recommend friends and family to go over this material. Valuable and practical approach taught

By Nils K

May 15, 2020

Basic negotiation with background and excersise. Highlight recommended to Annonce who Wanst to Explorer the subject.

By Iván A R M

May 7, 2020

excellent course and wxcellent professor, i am so glad to have participated in this course and learn so much as well