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Sustainable Innovation for Subsistence Marketplaces, University of Illinois at Urbana-Champaign

4.5
37 ratings
2 reviews

About this Course

This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constrained contexts to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative, and apply it in any context. The course will involve virtual immersion in subsistence contexts, emersion of unique insights, bottom-up design, innovation and enterprise. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan. Upon successful completion of this course you will be able to: • Develop an understanding of subsistence marketplaces • Design solutions for subsistence marketplaces • Develop enterprise plans to implement solutions for subsistence marketplaces • Apply the bottom-up approach for subsistence marketplaces as well as other contexts This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
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1 Reviews

By Letizia Pierallini

Aug 22, 2017

I am quite disappointed ... the subject of this course was appealing but the way it is provided here is boring, repetitive and no that interesting ... I guess a bad adaptation of the live course (you can tell also from the indications to be used to rate peers assignment, not applicable for this version).

This is the first one of a specialization I am very interested in learning, so that I will go on hoping the other courses will be better.