Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
By Shubham D•
Wonderful Course With Tremendous Practical Knowledge! A Must for all the Marketing Students or Business Aspirants.
By Asty A•
i love how this course works! especially when it's "Squash Time" he always encourage us to go up and don't back up
By Aishwarya J•
This course is really very helpful to increase your knowledge about marketing and the analytics used in marketing.
By Mahesh W•
This is one of the best course of my life . Thank you so much for making available this valuable knowledge to us .
By ARASH S S•
it is a practical and useful course, I highly suggest you to enroll if you're a junior in the field of marketing
By shreyas s•
Learnt very important concepts of marketing analytics which will be definitely useful in the overall development.
By Syed M T H•
An excellent course. However, I would have liked more in-depth videos about the regression of multiple variables.
By Snigdha B•
Loved the course! Loved the during-lecture pop up questions too! The practise quizzes indeed gave good practise!
Thank your sir.. I really learnt so many things for 1st time in my life. Never knew how all these things worked.
By Miskat A A•
This is a very insightful course for business graduates. I have learnt a lot of new topics and loved this couse.
By Sanjay L•
Concepts are very well explained, the design of course is very sound. Real life examples are intact accurately.
Amazing course by Professor Raj. Provides intuitive insights into the interesting world of Marketing Analytics.
By Melissa M•
This was a great course. I learned a lot about how to determine CLV, regression models, brand equity and more.
By Bhavya S•
The course was very interactive and I felt that was the best part. Besides, the case studies were really good.
By Hemant J•
It was a great time. I learnt alot new stuff and got to understand how to implement these stuff in real world.
By Nikhil M•
I thoroughly enjoyed the course and my this course has made me more keen about marketing analytics.
By SUKANTA S•
But I feel We need practice more and more to execute this knowledge in marketing applications.
By Hua W H•
Marketing mix, classification, ROI, modeling. The instructor is good and the assignments are worth your time!
By Dipesh B•
Highly technical. Use this course if you are at least 5-6 years into marketing for the best learning output.
By Atarah B•
Raj made learning fun. I appreciated the various case studies, which helped me put the theory into practice.
By Avinash P•
Very informative and thorough. We are constantly giver exercises to really understand each concept in depth.
By Bishakh J•
I have learnt a lot of new things and I prefer every student to go through this course to gain something new
This is a brilliant course and I would happily recommend to anyone who is interested in marketing analytics.
By Sunay K•
It's a very well developed course. Relevant topics. Good pedagogy and expert interviews as well at the end.
By Varun D•
Simple course with actionable insights for students to apply marketing analytics in their everyday practice