Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Pinko W•
Apr 11, 2020
The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .
By Tim B•
Jan 12, 2017
Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.
By Muhammad S R•
Dec 26, 2020
The course obviously interesting and a lot of things are explored under the paradigm of Consumer analytics. However, the course may more resourceful if more formula and maths calculations are embedded.
By Sohrab S•
May 23, 2020
Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.
By Bhavesh G•
Dec 24, 2019
It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.
By Mai T•
Nov 4, 2021
Excellente course. Very challenging especially for beginners. The motivation to achieve my final goal of reinventing myself professionally, makes every challenge a welcome experience. Thanks Coursera!
By Juan S B•
Jan 30, 2020
Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.
By Katherine M•
Jan 15, 2017
I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.
By Rachel F•
Dec 4, 2016
The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.
By Gede T L•
Jun 6, 2020
Good course for starting to know the important of data and how to manage that into customer development - customer analytics. The presentation really clear combine with explanation from the lecturer.
By Jason L•
May 10, 2019
Good intro to the course. Would like it if the course had more use cases or technical skills taught, just so we can use the knowledge learned in real life situations. But the overall course is great!
By Dylan C M•
Jan 18, 2018
Great introduction to concepts. I value these courses because they hold the potential to optimize education and provide skills that will be necessary and essential for today's and tomorrow's markets.
By Aman D•
Dec 4, 2017
In 3rd week Video ,there is less content.Also some question cant be answered though there is no explanation given in video syllabus(Questio_ Genuine data mining Technique) as asked in assignment
By Evgeny G•
Apr 27, 2022
Well, this course is like a front page of Wharton for coursera users. At the end of the course the only thing I wanted was enroll in Wharton College, crazy idea - it very prestigious thus costly.
By Nithin R V•
Feb 3, 2021
This my first course on Coursers. It has been a wonderful experience learning Customer Analytics From Wharton Business School. I gained a lot insights on how Customer analytics work in real life.
By Morgan S•
Nov 15, 2017
Interesting look at how analytics can be used at the individual customer level. Not intended to help participants do the actual data work, but good for providing awareness about what is possible.
By Trang N D N•
Sep 16, 2017
The first lecturer sounds boring, but the quality of other lectures is increasing. I enjoy the last lecture most where I can see the real value of analytics in business. Thanks for a nice course.
By Satish K•
Jul 1, 2020
Good course, however very theoretical, but i guess thats the objective, to give an overview into Customer Analytics. It would be good to have the quizzes a bit more quantitative than Qualitative
By Marco V•
Sep 12, 2016
It was great, but the last week went pretty fast. Too much information and I felt there wasn`t enough analysis to understand better the situation. But overall, it covers pretty good the subject.
By Kate V•
Feb 1, 2016
The undoubted plus is comprehensible for learners content. A big thank you for that!
But in my opinion course is also too abstract, it may be better to give more practical examples of data usage.
By Xinwei L•
Feb 11, 2019
I got a broad view of basic business analytics, which is great. But some of the quiz is not that relevant to the lectures. I was confused by some of them. But for the overall course, not bad.
By Gabriel H•
Apr 8, 2018
The course is good, but could be improved by adding more structure to the content and by correcting the tests. week 2 and 5 tests have questions that weren´t explained in the videos/readings.
By c k v•
Mar 27, 2018
I have two comments
The prescriptive analytics content is very weak. Also the quiz for predictive analytics contains questions not covered in the content (eg. diagnostic on a model's validity)
By John E•
Dec 22, 2018
Was really interesting...but the predictive Analysis part wasn't well detailed, the clumsiness was something else. I mean the illustrations and all. But all the same,it was really impactful.
By Mohammed H•
Nov 22, 2016
I found this course productive and useful. Highly recommend it to people who are interested in learning 21st-century marketing. Thanks to Wharton School and Coursera for creating the course.