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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,138 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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2226 - 2250 of 2,320 Reviews for Introduction to Marketing

By Barbara V d S

Mar 7, 2019

Very informative!

By Anshul M

Oct 11, 2018

An eye opener on

By Trung-Anh N

May 30, 2017

Very interesting

By Vinitt J

Jan 11, 2017

Very informative

By Issofa B

Oct 19, 2022

trés bon cours

By Shang Y

May 18, 2022

Great overall.

By Mahmoud A S M

Jan 1, 2022


By Manny L

Jul 17, 2020

Solid course.

By Benjamin

Sep 1, 2017

Good content.

By Danny T

Aug 17, 2017

Great insight

By Blake W

Mar 20, 2017

Great course!

By Oladele I

Dec 6, 2017

Great course

By Ester M

Oct 14, 2017

Great course

By Alois M

Oct 1, 2017


By Uche N

Apr 7, 2016

Nice course

By Pablo S

Sep 2, 2017

very good!

By Garik K

Feb 28, 2016

Thank you!


Oct 25, 2016

thank you

By Lokesh N

Feb 26, 2017


By srinikhila s

Aug 5, 2021


By Shraddha B

Aug 6, 2020


By Vanishri

Jul 3, 2020


By J B V S K

Apr 16, 2019


By T.Sai N B

Nov 5, 2015


By Mustapha N

Aug 2, 2020