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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,154 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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951 - 975 of 2,321 Reviews for Introduction to Marketing

By Camille J

Jun 4, 2021

Very informational. I learned concepts that are directly applicable to my job.

By Shubhodeep P

Apr 11, 2020

Great course, it gave me insights into various elements in the marketing study.

By Carola A Y C

Nov 6, 2019

Excelente! es una buena oportunidad para adquirir conocimientos. Recomendado .!

By Tim H

Oct 3, 2019

Very interesting and a great way to get introduced into the world of marketing!

By Khai Y F

Jul 8, 2018

Teaching was excellent. Clear, concise and engaging. Great introductory course.

By Rochelle J S

Nov 21, 2017

This course is great. I learned a lot. Thanks to my three professors/lecturers.

By Anshul S

Jul 24, 2017

Excellent course. Superb pedagogy which keeps it fun, informative and engaging.

By robyn0515

Mar 18, 2017

Excellent professors and great insights. Love to learn more! Thank you so much!

By Rui M J

Aug 8, 2016

Exceptional content and great opportunity to stay updated by great instructors.

By suresh d

Jan 30, 2016

Perfect for beginners to get a grip on the basic marketing concepts. Thank you.

By Svetlana S

Dec 9, 2015

Good visualization, usefull examples, professor Khan is an impressive lecturer!

By Stephen p G

Feb 27, 2023

Fascinating insight into the discipline of marketing. Very engaging professors

By Ana P G

Aug 7, 2022

Great Intro - I've started to look at marekting/ branding in my everyday life.

By Parth K

Sep 11, 2021

Great overview into Marketing. I personally enjoyed Professors Raju's section.

By Francisco F

May 21, 2020

Great course!! It gives me a lot of data, even I am graduated from university!


Feb 18, 2019

It helped me to gain the basic knowledge of marketing in a understandable way.

By Ervin V

Dec 22, 2018

Awesome course!!! Would recommend this to anyone that is studying marketing!!!

By Huang Z

Sep 1, 2018

The first marketing class in my life!!! I love it very much and really enjoy!!

By Akash T

Jul 7, 2017

Great course for beginners. Easy to understand content with relevant examples.

By Renke H

Nov 22, 2016

This is a really great course for me to know how marketing and branding works!

By Szkróbó T

Mar 1, 2016

Very useful course, it's easy to understand the basic relations of the market.

By Yan T

Dec 21, 2022

A well-designed course for beginners. Fill with examples, easy to understand.

By nimisha a

Aug 3, 2019

brief description of what you should know about basics of Marketting strategy

By Jonathan B

May 22, 2018

Good course, but really needs to be updated for time. It's not 2013 anymore.

By Anmol A

Mar 4, 2022

this is such an amazing course it will clear all the basics about marketing.