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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,162 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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426 - 450 of 467 Reviews for Assess for Success: Marketing Analytics and Measurement

By Saleem K

•

Sep 21, 2023

Thank you team Google for such awesome courses.

By HOONG W C

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Aug 25, 2024

This is a very great and knowledgeable course!

By Eesha T R

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Sep 22, 2022

i learned alot about analytics techniques

By Bruce E M

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May 17, 2023

Good introduction into Analytics!

By Stephanie A

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Nov 3, 2022

A little big tougher but managed.

By Sihleisipho R

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Sep 16, 2024

Loved It. Also very challenging!

By mohamed k

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Mar 17, 2023

hardest one of the seven courses

By Kunal G

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Apr 21, 2024

Very good course in coursera

By Yarilin M

•

Mar 14, 2024

pudo haber sido mas dinamico

By Liaw Z T

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Apr 21, 2025

it could be a little dry..

By eric t

•

Nov 29, 2023

very interesting topics

By ANKIT R

•

Oct 2, 2024

Very good experience

By Kruthika u

•

Jul 2, 2023

excellent topices

By Phathutshedzo D

•

Aug 31, 2024

I enjoyed it

By JYOTI

•

Jun 11, 2024

overall good

By Nag R D

•

Oct 7, 2023

It was good

By Saurav S

•

Jul 10, 2023

Good Course

By ajiboye e

•

Sep 15, 2022

well done

By Wiwin S

•

Feb 16, 2025

ok

By Juan C G I

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Jun 29, 2025

Mucha información teórica y pocas oportunidades de practicar y entender bien todo lo que hay en las plataformas de Google Analytics y Google Ads. Sugiero crear alguna tienda de e-commerce de shopify con datos ficticios y poner más actividades y más explicaciones de cada plataforma (Google Analytics y Google Ads). Asimismo, estaría genial añadir algún módulo de alguna de las herramientas de análisis de datos que tiene google, como Looker Studio y BigQuery para practicar.

By Md T F

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Nov 21, 2024

I almost gave up. Although I am fond of data to work with, the excessive reading and lack of video explanations made me very frustrated. The most disappointing part is that some recommended websites for activities, such as Google Ads, are not accessible for free. On the bright side, this course offers a lot of training and practice materials.

By Seyfadin A

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Sep 7, 2025

i almost understand nothing or half , others are clear till now and reason why not understand is it contains things which i need to save in mind but i will not use that kind of maths

By Vasile C

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Aug 19, 2024

Very informative. A lot of instructions are outdated, a lot of instructions on working in excel are not video registered, and the text written instructions are not working

By Matěj Š

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Jan 28, 2025

Plenty of important information and hard to process details delivered in a very uninspired and boring way.

By Viktor V

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Aug 24, 2025

The hardest one yet and not very fun, but needed.