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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,701 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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2501 - 2525 of 6,912 Reviews for Foundations of Digital Marketing and E-commerce

By salah N M s

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Aug 7, 2022

A very excellent course with a simple and wonderful explanation

By Jessie L

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Jul 20, 2022

Very good general overview of digital marketing and e-commerce.

By Nilsa B

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Jun 22, 2022

This was very informative. I absoluletly am loving this so far.

By Juliana A

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Jun 10, 2022

Very informative! Made me exited to learn more about the field!

By Haitham A

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May 29, 2022

A wonderful motive way to learn Digital Marketion & E- commerce

By Amitesh J

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May 20, 2022

Fantastic course if you want an overview of all things digital.

By Jenny K

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May 10, 2022

Amazing course! The contents are super insightful and engaging.

By César J S B

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Aug 10, 2025

This course is absolutely useful and well structured! 5 of 5!!

By Joel d R R

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Aug 5, 2025

Muy buen curso aprendí bastante referente al marketing digital

By Sanjay S

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Jul 22, 2025

i learned so much from this course thank you so much. Loved it

By shakthi k s

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Apr 21, 2025

Very helpful and brilliant insights, especially for beginners.

By Hyunsoo O

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Mar 17, 2025

I loved the course. I learned so much about digital marketing.

By SRINIDHI S

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Jan 28, 2025

taught me cources by university professors or industry leaders

By muhammad b

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Jan 20, 2025

one of the best certification for starting as Digital Marketer

By WAGNER M F

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Jan 5, 2025

This is an incredible resource for marketers and entrepreneurs

By Azaan B

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Nov 14, 2024

good information about the basics of this course i have learnt

By Lakshika M

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May 23, 2024

Very important details share through this course and recommend

By Joana R

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May 13, 2024

Really simple and easy to follow course. Definitely recommend.

By Mohammad S

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Apr 14, 2024

Excellent course and hoping it to be useful in practical life.

By Marek P

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Mar 11, 2024

Mega ciekwe i wartościowe treści ! biore się za drugi rodział!

By Vishal D

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Feb 19, 2024

Great foundation. Thankful and looking forward to the next one

By Mwangi N

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Feb 18, 2024

articulate, comprehensive and very informative. I learnt a lot

By Matthew H

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Aug 13, 2023

Very clear and informative course, also provided lots of value

By Berk K

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Jun 30, 2023

A very nice education was given, endless thanks for everything

By John P D S

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Jun 4, 2023

Strong foundational course on Digital Marketing and E-commerce