Unlock the power of data to elevate your Facebook strategy. In this course, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.
Facebook Analytics: Optimize Performance
Facebook Analytics: Optimize Performance
Instructor: Nina Ottaviano
Access provided by Alliance University
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Use analytics to optimize your Facebook strategies and performance
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
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There is 1 module in this course
Unlock the power of data to elevate your Facebook strategy. In this lesson, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.
What's included
2 videos2 readings2 assignments
Instructor
28 Courses15,998 learners
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