In an era where artificial intelligence is revolutionizing the business landscape, "Marketing in the Age of AI" offers an immersive and forward-thinking approach to understanding and leveraging AI in marketing strategies. This course is designed for aspiring leaders and marketing professionals eager to harness the power of AI to drive customer engagement, enhance brand value, and achieve competitive advantage.
Marketing in the Age of AI
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Text Mining
- Marketing Effectiveness
- Artificial Intelligence and Machine Learning (AI/ML)
- Large Language Modeling
- MarTech
- Artificial Intelligence
- Responsible AI
- Customer experience improvement
- Marketing
- Brand Management
- AI Personalization
- Strategic Marketing
- Customer Analysis
- Marketing Strategies
- Digital Advertising
- Information Privacy
- Marketing Operations
- Data Ethics
- Generative AI
Details to know
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Taught in English
Recently updated!
November 2025
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There are 6 modules in this course
After introducing you to the course, we look at the big picture of this course, and provide an overview of AI and its use in marketing.
What's included
6 videos6 readings1 assignment2 discussion prompts
In this module, we discuss one of the most important applications of AI in marketing: personalized ad targeting.
What's included
4 videos3 readings1 assignment1 discussion prompt
In this module, we discuss another important marketing function powered by AI: recommendation systems.
What's included
3 videos3 readings1 assignment1 peer review
In this module, we discuss the use of text analysis, language models, and large language models in marketing.
What's included
5 videos3 readings1 assignment1 discussion prompt
In this module, we focus on large language models and generative AI in marketing.
What's included
4 videos3 readings1 assignment1 peer review
In this module, we discuss consumer privacy, regulations, bias, and risks involved in the use of AI in marketing. You will then complete your final project: an organizational AI roadmap.
What's included
3 videos3 readings1 assignment1 peer review
Instructor
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