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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
448 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

N

Jul 8, 2020

Very engaging course and Extremely useful for my personal and professional development.

SM

Apr 11, 2020

The course was really helpful and many thing were new for me.

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51 - 75 of 110 Reviews for Marketing analytics: Know your customers

By Rabia K

•

May 26, 2022

Very good and Successful.

By SARWAM S

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Nov 2, 2021

Very informative modules.

By Preetam D

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Apr 9, 2022

Superb

Useful

Informative

By Lorena P

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Oct 12, 2020

Excellent Course. Thanks

By harshit v

•

Sep 2, 2020

Very informative course

By Mohamed

•

Jun 5, 2020

This is a great course.

By ROOPALI R

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Apr 17, 2020

Very nicely explained!

By Carmen M d R C C

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Mar 29, 2021

Exelente Curso Online

By Vinod K R

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Apr 10, 2020

good course thank you

By Mohd R b M A

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May 29, 2020

an eye opener course

By DI T

•

Nov 30, 2023

clear and well done

By SHUBHRODEEP P

•

Sep 12, 2021

Best course ever!

By Anwesha D

•

Sep 11, 2021

Awesome Course!!

By FERNANDO M D M

•

Jul 31, 2024

Excelente curso!

By AMIT N

•

Nov 8, 2021

very good course

By Martinez, F

•

May 4, 2023

Fue muy bueno

By charity.ottis

•

Apr 28, 2023

SATISFACTORY

By Jignesh J

•

Jul 11, 2020

Very Useful

By Hemant D

•

Oct 20, 2020

excellente

By CARLOS J M A

•

Apr 26, 2025

excelente

By Abhik S

•

Nov 1, 2022

excellent

By Amelia S

•

Aug 30, 2020

inspiring

By Flt L G R

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Jul 3, 2020

THANKS...

By Selim A

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Jun 5, 2023

perfect

By Shreyasi P

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Sep 12, 2021

Awesome