In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
Analyze AI SEO Data for Impact
Analyze AI SEO Data for Impact
This course is part of AI-Powered Modern Marketing Specialization
Instructor: ansrsource instructors
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December 2025
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There is 1 module in this course
In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
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6 videos2 readings3 assignments
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Felipe M.
Jennifer J.
Larry W.
Chaitanya A.
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