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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,198 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

AS

Jul 6, 2024

Thanks, Michael! For sharing tools and technics for successful presentations and digging into the data and understanding it. We’ve covered a lot!

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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351 - 375 of 474 Reviews for Assess for Success: Marketing Analytics and Measurement

By Rubens L d S

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Jun 20, 2023

Great!

By Petra E D D

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Jun 9, 2023

AAA+++

By MOHAMMED Y H T M Y H T

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Sep 12, 2022

شكرًا

By Madhu R

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May 9, 2025

Super

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Mar 10, 2025

Great

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May 26, 2024

super

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Feb 14, 2024

great

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Oct 20, 2023

Thank

By Markina I

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Aug 14, 2023

SUPER

By Aldrin M

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Aug 13, 2023

suoer

By Bianca B

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May 3, 2023

great

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Mar 1, 2023

Great

By Laima L

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Oct 21, 2022

Good

By Nguyễn T H ( F H

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Oct 3, 2025

Good

By VU V N

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Mar 13, 2025

good

By Thomas A

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Jan 29, 2025

nice

By Pranathi P

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Nov 28, 2024

Good

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Nov 23, 2024

good

By Phi T V

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Oct 16, 2024

good

By DAO D T

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Sep 14, 2024

good

By Phan H P

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Sep 14, 2024

Good

By Phạm T M N

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Aug 31, 2024

goog

By DOVEL P

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Jul 24, 2024

good

By BuridiSirisha

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Mar 20, 2024

good

By Eisa z m J

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Oct 25, 2023

good