Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,185 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

Filter by:

3201 - 3225 of 7,051 Reviews for Foundations of Digital Marketing and E-commerce

By Nikki

•

Jan 25, 2023

very well-instructed courses for beginners!

By Jawad A

•

Jan 24, 2023

best learning platform and great experience

By Damaris M A

•

Jan 7, 2023

Good and detailed course, very informative.

By Kindy B

•

Nov 18, 2022

It’s because

my Knowledge

is more efficient

.

By Wael A

•

Nov 17, 2022

The course is very good and I learned a lot

By Aisha T

•

Oct 4, 2022

Amazing course. Very helpful skill to gain

By Cao A T

•

Oct 3, 2022

Things went very well. Thank you teachers.

By sire a

•

Aug 27, 2022

well presented and very easy to understand.

By Ieva U

•

Jul 14, 2022

Great basics on e-commerce and e-marketing.

By Kerry C

•

Jun 24, 2022

excellent introduction to online marketing

By Azan A

•

May 24, 2022

All basics of digital marketing are covered

By Samantha C

•

May 21, 2022

Very easy to follow with great information

By Gael M M

•

Nov 19, 2025

un curso que asienta unas bases increibles

By Author N O

•

Oct 30, 2025

extremely insightful I learned quite a bit

By Lê T T

•

Sep 13, 2025

An amazing course for successful marketers

By LUCAS R B C

•

Sep 12, 2025

Excelente experiencia. Muy recomendado👏🏾

By Jaream P

•

Apr 16, 2025

Very easy to follow and super informative.

By Parmar M

•

Apr 16, 2025

this course is good for a students and all

By Megha S

•

Apr 9, 2025

Great course for understanding the basics.

By Ixchel C

•

Feb 21, 2025

Increible curso, de mucha ayuda. Agradezco

By FELIPE A H M

•

Jan 8, 2025

Excelente contenido y de manera organizado

By Adrian D

•

Dec 17, 2024

The information was easily comprehensible.

By Carlos A P J

•

Dec 6, 2024

Best course for learning digital marketing

By Gunjeet J

•

Nov 25, 2024

Quiet helpful in brushing up the knowledge

By Deborah O

•

Aug 7, 2024

This is very interesting course, I love it