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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,171 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MC

Sep 20, 2024

Muy buenos recursos didácticos. Los video, lecturas, ejercicios, calificaciones intermedias ayudan un montón a captar la atención. El material es muy profundo aunque por el momento es muy teórico.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5176 - 5200 of 7,035 Reviews for Foundations of Digital Marketing and E-commerce

By Nabil N

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Sep 27, 2022

excellent

By Nathalia R P

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Sep 26, 2022

muy bueno

By Yadav s

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Sep 25, 2022

very good

By Yvan N

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Sep 16, 2022

very good

By GEORGIA K

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Aug 16, 2022

Thank you!

By daniel r

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Aug 12, 2022

Muy bueno.

By Igor V

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Jul 22, 2022

Excellent!

By Vivek P

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Jun 6, 2022

Nice Start

By Ruben A B

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Nov 17, 2025

muy bueno

By Gabriela A

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Nov 16, 2025

Muy bueno

By SAMUEL B G

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Nov 14, 2025

muy bueno

By Fernando A

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Nov 13, 2025

exelente!

By Felipe R E

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Nov 10, 2025

muy bueno

By Dimas P g

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Nov 6, 2025

Excelente

By Luana G

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Nov 5, 2025

Muy bueno

By MOISES D A R

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Nov 1, 2025

muy bueno

By Jose G H

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Oct 29, 2025

Excelente

By Melusi D

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Oct 29, 2025

excellent

By María L C

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Oct 24, 2025

excelente

By Luana r s r

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Oct 24, 2025

Muy buena

By DENISSE N C S

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Oct 12, 2025

Muy bueno

By Kalsoom m

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Oct 2, 2025

excellent

By GABRIELLE C D

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Oct 1, 2025

muito bom

By LELIA J O O

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Sep 25, 2025

Muy buena

By JULIO C D B R

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Sep 25, 2025

excelente