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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,171 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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5601 - 5625 of 7,033 Reviews for Foundations of Digital Marketing and E-commerce

By Deleted A

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Jun 8, 2025

شكراََ

By DANISH A

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Apr 21, 2025

owsome

By Rhonel D R

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Mar 23, 2025

great!

By Kevin N

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Mar 19, 2025

great!

By Marion G

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Mar 7, 2025

great!

By Humbet O

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Feb 17, 2025

Thanks

By TMU陳韻安

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Feb 12, 2025

很好的課程！

By Diéssica R G

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Jan 22, 2025

ótimo!

By Shubham M

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Jan 19, 2025

Great.

By Nafisah R A

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Jan 17, 2025

Baguss

By Gustavo A

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Dec 16, 2024

GENIAL

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Dec 12, 2024

Great!

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Dec 8, 2024

thanks

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Dec 4, 2024

Genial

By FENITTA J

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Nov 22, 2024

useful

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Nov 15, 2024

Inlove

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Nov 6, 2024

thanks

By Celia O P

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Oct 12, 2024

genial

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Aug 31, 2024

thanks

By Ali P (

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Aug 17, 2024

Great!

By Geoffrey K

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Jul 27, 2024

superb

By Zanda R

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Jul 24, 2024

Great!

By Pankaj K

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Jul 24, 2024

Great!

By Folusho D

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Jul 19, 2024

Super!

By Михаил Я

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Jun 28, 2024

Great!