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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,701 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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4351 - 4375 of 6,909 Reviews for Foundations of Digital Marketing and E-commerce

By Lefranc J

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Jul 22, 2022

Excellent content!

By Michaela O

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May 25, 2022

It was AMAZING !!!

By Deleted A

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Oct 3, 2025

Thank you so much

By FRANCISCO G V O

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Sep 15, 2025

Ótimo aprendizado

By Muhammad B

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Aug 27, 2025

Great Experience

By Dahnia M R

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Aug 19, 2025

sangat bermanfaat

By EIRENE A L A

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Aug 9, 2025

Me gustó el curso

By EDGAR A R G

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Jul 30, 2025

Muy buena carrera

By Idorenyin A

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Jul 18, 2025

Best tutors ever!

By Iman N

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Jun 14, 2025

Excellent course!

By JEEGISHA V

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May 11, 2025

Very informative!

By Leandro M d S

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May 7, 2025

Bastante completo

By Nandi N

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Apr 9, 2025

Love every moment

By FRANCISCO A S A

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Mar 20, 2025

ótimo aprendi mto

By Adriano A R

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Mar 11, 2025

muito bom o curso

By Abuzar

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Mar 3, 2025

Ocean of learning

By Biniyam A G

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Jan 31, 2025

IT IS BEST COURSE

By Nova H

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Jan 30, 2025

sangat bermanfaat

By Yishu W

•

Dec 1, 2024

Very enlightening

By Naveen

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Nov 24, 2024

great work google

By Mervyn G

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Nov 15, 2024

Very informative!

By Nabeel a

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Nov 14, 2024

All question easy

By Nehal K T

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Oct 15, 2024

رائعة جداً ومفيدة

By Jan E

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Oct 11, 2024

Very informative!

By Hussain

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Sep 15, 2024

Great learning...