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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,886 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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326 - 350 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Andrei B

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Mar 15, 2018

So rich experience, good content.

By Conrad A

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Jan 2, 2018

very good and informative course.

By Chintan S

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Jul 30, 2020

Really good insights and details

By Simran W

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Jun 3, 2020

I learned a lot from this course

By Jose M G C

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Mar 4, 2016

Great course and great teachers.

By holly c

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Feb 24, 2021

Thorough and easy to understand

By Joana M E

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Aug 9, 2020

Great lessons! I learned a lot!

By Sandeep K

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Jul 24, 2020

great course. very informative.

By Prashant k

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Jul 21, 2020

Excellent teachers and guidance

By Betty R

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Feb 4, 2019

Very informative and practical.

By Evalyn

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Aug 10, 2017

Highly engaging and informative

By Jordi

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Nov 20, 2016

Excellent, very well structured

By Bilgin A

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Dec 27, 2022

perfect learned thanks for all

By H A Y

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Sep 2, 2022

great and well informed course

By Tameka R J

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Feb 10, 2021

Very informative and practical

By Christian D

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Oct 23, 2020

Great presentation of material

By Barnendra M C

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Aug 9, 2019

Good content delivery by Mike.

By 5016 - A M

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Jul 13, 2019

great place to learn and lead.

By Abdulrauf I O

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Oct 31, 2019

It's insightful and educating

By Vasilya

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Sep 25, 2017

The best modul of this course

By Alex I

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Nov 21, 2016

Great insights, great course!

By omeike i f

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Jan 25, 2016

its great. Thank you for this

By Sumaiya A K

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May 24, 2023

awesome and very well taught

By Rekhakumari C

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Aug 28, 2020

interesting & helpful course

By SHAYEK A

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Aug 19, 2020

The course is really helpful