Chevron Left
Back to Fundamentals of Social Media Advertising

Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,570 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

Filter by:

251 - 275 of 682 Reviews for Fundamentals of Social Media Advertising

By Anthea S

•

Sep 10, 2023

si capisce tutto ed e molto semplice e veloce

By Ellie t H

•

Jun 13, 2022

Great - fantastic content and learned a lot.

By Renaldy H

•

Apr 4, 2022

This course is great. I learn a lot of things

By Masca L

•

Apr 6, 2021

Great start in the SM Adevertising business!

By Kunal M

•

Nov 17, 2023

excellent fundaments taught in a simpler way

By Neeraj K J

•

Jun 13, 2022

Superb course mindblowing thank you coursera

By Rhea M

•

Aug 10, 2021

The course is awesome and full of learnings.

By James H Y H

•

Jan 10, 2022

I wish there was like a demo account for us

By Elishah Y

•

Nov 2, 2020

Awesome Course about social media marketing

By Rolex K

•

Jun 5, 2024

It was a really nice experience doing this

By Safe U

•

Feb 4, 2024

A wonderful course with an amazing teacher

By Marisela C

•

Mar 31, 2022

It

Is

Awesome!

I'm learning so much!

Thanks

By Karen C

•

Mar 11, 2022

Great class and instructor! Easy to learn!

By Arshiya S

•

Feb 3, 2021

Very informative and well explained course

By Brandon D

•

Jan 27, 2021

It doesn't work smoothly on Google Chrome.

By Adwa J

•

Nov 27, 2023

Very impressive course! High recommended!

By Sol R

•

Jul 31, 2023

execlente material, me encanto este curso

By Naseem A

•

Sep 19, 2021

I hope it will be support in my carrier.

By Kenneth D D

•

Mar 13, 2021

Best so far of this certification series.

By Rashen F

•

Jan 27, 2021

Great course with more practical content.

By Anastasiia S

•

Dec 11, 2020

Great course! A lot of practice knowledge

By Mohamed M

•

Aug 4, 2023

very powerful course

thank you very much

By Cristie H P

•

Dec 10, 2020

Great course! Definitely learned a lot.

By Alisha L

•

Dec 6, 2022

I did such a great job on this course.

By Thuliswa M

•

Aug 15, 2022

the course was insightful and clear .