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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1351 - 1375 of 2,539 Reviews for Introduction to Marketing

By Vasanth P

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Sep 22, 2019

Very descriptive. Good for introduction course

By Benjamin M

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Aug 24, 2019

Very helpful, relevant, and clear instruction.

By Brian L

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Jan 16, 2019

Excellent Excellent Course. Very good teachers

By Steven L

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Mar 20, 2018

Great course, very detailed and well explained

By Knowledge

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Nov 25, 2016

An Awsome effort by Wharton, Loving it. So Pra

By Alfredo Z

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Feb 24, 2016

Love it! Wish there is more business examples.

By Elbek M

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Jul 13, 2025

Simply my best experience in business studies

By Aniket M P

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Jul 21, 2024

Amazing introducton to the world of Marketing

By mark r

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Aug 7, 2023

outstanding. well structured and interesting

By HELEN A

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May 16, 2023

Great course as an introduction to Marketing!

By Pranav M

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Oct 11, 2022

Amazing course, with all the better faculty!

By Abdalla A

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Aug 19, 2022

absolutely great introduction about marketing

By Fazal S

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Mar 24, 2022

it was a great learning experience with u all

By pawan g

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Jun 25, 2020

Too good,,,learnt a lot in terms of marketing

By Anand k j

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Jun 12, 2020

I really enjoyed this course learned a lot...

By Advait S

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May 14, 2020

This course was very helpful and informative.

By Srimonti K

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Dec 10, 2019

Lively, interesting and informative lectures.

By Roy M S

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Oct 8, 2018

Outstanding course by outstanding professors.

By Alesia D

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Jul 2, 2018

Very good course! Lots of useful information!

By Ram C

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Jun 19, 2017

A good introduction to the world of marketing

By ABDULLAHI H A

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Jul 1, 2016

Its Nice Course and being taught professional

By Milica C

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Jun 8, 2020

Very usefull and case–based explained themes

By Jayasahan H

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Jan 24, 2020

Excellent. It improves our skills very much.

By Eric H

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Jan 10, 2020

Excellent content from exceptional teachers!

By Elier G B

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Jan 3, 2019

Great session, kept me engaged at all times.