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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,347 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1501 - 1525 of 2,540 Reviews for Introduction to Marketing

By Yogesh S D

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Aug 5, 2017

Great fundamentals of Marketing..!!

By Martin S

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Apr 7, 2017

Practical, engaging, and surprising

By Marjorie M

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Nov 6, 2016

loved this course! Learned so much!

By Thabang S

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Oct 22, 2024

this was the best course ever.....

By Erman E

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Jun 20, 2023

I am ready to create my own brand!

By Inderjit S

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Aug 4, 2022

Examples in week 5 really helped.

By Soulaimane B

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Apr 17, 2022

Very rich and comprehensive course

By Kemal

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Mar 10, 2020

Great narrative and great content.

By Kenan K

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May 15, 2017

Thank you for all the information.

By Giennadij A

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Jul 19, 2016

sharp, clear and meaningful course

By Brian P

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Feb 11, 2016

Outstanding course and professors.

By Khaled

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Dec 11, 2015

Wonderful, simple and professional

By Kumiko Y

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Jul 10, 2024

It's a very comprehensive course.

By Fana E

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Oct 27, 2022

very helpfull courses. Thank you

By Skye M

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Oct 4, 2022

I learned alot from this course!

By Hương M

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May 22, 2022

this course is so good and useful

By Nihad

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Dec 16, 2020

great course and very informative

By Sura S

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Nov 17, 2020

it was a great source of learning

By Cassandra S

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Aug 24, 2020

Very informative and well-taught.

By Chloe F

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May 19, 2020

Amazing course and quality videos

By Claire J

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May 11, 2020

Very enjoyable! Great Professors!

By Veronica G

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May 3, 2020

Very good insights from experts!!

By aditya b

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Jul 25, 2019

WELL STRUCTURED , LATEST EXAMPLES

By Sara s

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Feb 7, 2019

a good introduction for beginners