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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,816 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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151 - 175 of 608 Reviews for Think Outside the Inbox: Email Marketing

By Mercy N

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Jan 31, 2025

Easy to follow and understand. I can definitely see myself taking up Email Marketing job roles in the future:)

By Adam C

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Mar 15, 2023

Very practical and useful assignments. I gained a lot of knowledge about email fundamentals. Great instructor!

By Uriel D M A

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Jul 21, 2023

Un curso enriquecedor, el cual muestra diferentes herramientas para realizar un email marketing mĂĄs efectivo.

By CATHERINE L

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Aug 23, 2023

FANTASTIC COURSE THANK YOU SO MUCH. I LIKED THE ACTIVITIES: NOW, I AM PREPARED FOR THE JOB. THANK YOU AGAIN.

By Fe. H

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May 7, 2023

I really enjoyed passing this course and learned a lot. Thank you for such a great course, and your support.

By Michael K

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Dec 6, 2022

Probably one of my favorite courses so far because of the activities. Learning it by doing it works for me!

By Yalitza P

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Mar 22, 2023

the teacher has such a way of speaking that makes you feel comfortable. the activities were fun and helpful

By MUHAMMAD S

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Dec 26, 2022

it was a difficult course but it was very informative and I have learned a lot. thanks, #google Thanks IRM

By Tiffany D (

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Sep 17, 2022

Love this course and I do really learn more tactic and different email styles based on marketing funnels!

By Alemayehu H Z

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Mar 1, 2025

This course is really engaging, practice based and compelling content that delivered by outstanding Coach

By Adil A

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Dec 26, 2023

Email Marketing is one of the best of the four courses I have completed. It involves real life scenarios.

By Mike C

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Jul 19, 2023

This was one of the most hands-on courses so far. There are a lot of activities to do and a lot to learn.

By Angie J

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Jun 13, 2023

I really enjoy this course as I think it can be used to applied to many field other than email marketing.

By Jan P

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Sep 24, 2022

Great course with lot of information about email marketing. This course prepare me to work in tgis field

By Caleb A

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Jul 19, 2023

Great Course. I now have an outstanding knowledge of email marketing coupled with my years of experience

By ain a

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Jan 18, 2023

this course is amazing and so informative and gives you a lot of practice to be a better email marketer.

By Mohammad E B

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Nov 29, 2022

I love the content, quizzes, practical quizzes, the information, and most importantly; the representer!

By Clarizza O

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Jun 27, 2024

Very helpful course! I got a new job related to digital marketing after I completed the certification!

By Ayandeep S

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Dec 11, 2022

This is the most exciting course I have ever taken. I would say it was a very open-to-work experience.

By Harper M B

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Sep 18, 2023

very informative I have been enjoying what new things this course has to offer and all the activities

By Nova M

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Feb 24, 2023

Very informative. Gives some great insite on how to calculate the effectiveness of an email campaign.

By Krystal Z

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Dec 12, 2022

great, it would be great if you can add more information about remove spam filters on email marketing

By Cristian V

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Nov 10, 2022

I really enjoyed the last part of the course,but I found anyway the entire course very interesting!

By Harish A

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Sep 29, 2022

well,this is most interesting than other courses and have difference experience to while learning.