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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,081 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

PG

Nov 14, 2019

This is a good course for someone (like myself) to take if they do not have a revenue management background. I wish I could've taken this when I first got here in January!

T

Mar 21, 2022

The video's helped the format of learning with the diagrams.I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .

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126 - 150 of 273 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Manish T

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Jan 14, 2016

Excellent Course.

By Maria N

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Dec 30, 2023

Very good course

By Sanja K

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Feb 6, 2021

very interactive

By Alsamman H

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Oct 13, 2020

Very Nice course

By Zoheb K

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Feb 3, 2017

great learning !

By Mohamed S

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Aug 29, 2024

Great Lecturers

By Kym O

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Feb 29, 2016

Simply awesome!

By John C M

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Jul 27, 2020

Awesome course

By Deleted A

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Mar 5, 2019

great course !

By Balakrishnan B

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Sep 17, 2017

Great Learning

By swapnil P

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May 27, 2020

great content

By Mauricio A Q M

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Dec 18, 2017

Great Course!

By Shujaat H

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Apr 3, 2023

Very helpful

By Rohit K

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May 6, 2020

Great course

By SJ R

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Dec 29, 2018

This was fun

By Fadi A S

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Nov 4, 2022

Excellent!!

By Ulviyya

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Feb 7, 2021

Thank You !

By Innara

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Jan 9, 2021

Thank You!

By Jan K

•

Feb 1, 2016

Exepcional

By Kalpana C

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Jan 9, 2024

Excellent

By AHMED M A A

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Mar 25, 2023

THANK YOU

By LILIANA V A

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Nov 14, 2022

Excelente

By SHEIKH M I

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Sep 28, 2022

EXCELLENT

By Asem M

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Apr 10, 2022

Excellent

By Natthapon R

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Jun 9, 2020

very good