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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,816 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

TB

Sep 10, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

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376 - 400 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Mark J

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Jul 22, 2020

Class provides a good explanation of what tools are out there to help.

By Moutushi S

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Mar 19, 2017

Great course. learned a lot, and hoping to complete all five of these.

By Nicole M

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Jan 19, 2021

I really enjoyed the professor’s first hand experience and know-how.

By Joshua C

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Sep 27, 2020

This course really help to get my web analytics fundamentals covered

By Malin C

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May 3, 2020

Hands on content and learnings combined with inspirational lectures.

By SINA T E

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Jun 9, 2018

nice topics which help you understand the basic of digital marketing

By juana

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Apr 28, 2016

Awesome course!! I hope Coursera brings more courses like this one!!

By Tiffany A T

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Oct 31, 2020

It is very informative and helpful to beginners like me. Thank you.

By Georgios D T

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Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera

By Bea R

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Dec 7, 2017

Great class. Very insightful with practical application and tools.

By Betari A P

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Sep 22, 2020

The lecture is very clear, easy to understand, everything is good!

By gayatri a

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Jul 6, 2020

Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

By Lisseth A C M

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Aug 7, 2017

A great course to get a quick introduction to the Analytics world.

By Sumit B

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Apr 5, 2017

Good course! I recommend to all who wants to learn about Analytics

By Sutapa P

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May 27, 2021

Very detailed, well curated course materials. Thank you Coursera.

By suly o l r

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Nov 13, 2020

It was very clear presented and easy to understand for any level.

By Joey S

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May 9, 2016

Kevin Hartman presents great information in both the CDJ and MAP!

By NAVEEN M

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Mar 7, 2016

Perfect for anyone wanted to learn concept of marketing analytic.

By Dmitry A

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Aug 7, 2015

Very good in case if you are working in marketing, web analytics.

By Laurent B

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Aug 26, 2021

the professor explains very clearly the key points of the field

By ARMANDO D C

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Mar 1, 2021

Um Curso incrível faz querer mais cada semana que passa, adorei.

By vallabh p s

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Aug 31, 2020

great course! get the foundation of web analytics for marketing.

By Lim K B J

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Mar 14, 2020

Excellent course., updated my marketing knowledge. Thank You !

By Thanh P W

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Feb 25, 2018

Easy to understand, provide solid overview of digital analytics