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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,905 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

JJ

Feb 10, 2023

It's not an easy course, but very important as it provides you with the skills to measure and optimize your social media marketing efforts. Thank you Meta and Coursera...

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251 - 275 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By flavio m

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Aug 26, 2022

ottimo corso molto ben spiegato

By Malek F

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Aug 28, 2021

great, I recommend this course.

By Besta M

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Aug 28, 2023

it was a very engaging process

By Siddhesh S

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Aug 7, 2023

Nice Course Highly Recommended

By Marvin C G

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Feb 5, 2021

Awesome! I have learned a lot.

By Lilian N

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Mar 19, 2023

This was so clearly spelt out

By Muhammad Z

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Oct 23, 2022

best course to get knowledge

By Ossama A

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May 12, 2022

very professional . Thank you

By Jennica A

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Mar 24, 2022

Super helpful and informative

By Ms J B

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Oct 13, 2021

I learnt a lot! Great course!

By Tonny B

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Aug 31, 2021

great explanation and outline

By Rosaly M

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Apr 13, 2025

really great and informative

By LUIS E Z O

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Nov 1, 2024

Excelente maravilloso genial

By Jessica K L M

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Oct 13, 2022

it was hard but i lean a lot

By Heather C

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Dec 1, 2021

Very detailed. Great program

By Eva R

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Jul 19, 2024

Anke has a great approach .

By ibraheem s

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Apr 26, 2023

best social media course!!!

By Syed A H

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Oct 31, 2022

Best and briefly explained.

By Deleted A

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Sep 8, 2023

excellent courses! Thanks!

By K W Y P C S F

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Jul 5, 2023

A great learning material.

By Sakariye C N

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Apr 6, 2022

it was new skills, love it

By Yousef E

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Jan 12, 2022

it was good and satisfying

By Muhammad Z

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Oct 15, 2022

Glad I pass this course.

By adeelh E B M A O E B M A

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Aug 15, 2022

رائعه وجميل ومعلومات قيمه

By Jabran T

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Jan 27, 2022

bit hard one than others