Chevron Left
Back to Marketing Analytics Foundation

Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
2,260 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

VT

Dec 3, 2021

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

MF

Nov 28, 2023

Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.

Filter by:

126 - 150 of 477 Reviews for Marketing Analytics Foundation

By Guillermo M M

Aug 25, 2022

Excelente curso, muy didáctico y con recursos muy interesantes y prácticos.

By Jessice T C

Jul 3, 2022

So insightful, I recommend this to anyone looking for a wholesome overview.

By Samrina K

Mar 21, 2022

Really helpful looking forward to getting more courses Thank you so much :)

By Chikezie O

Jun 12, 2022

Really Good refresher for Continuing Education. Good for new learners too.

By MARIA P M

Jun 8, 2022

Is a good introductory course and motivates me to complete the certificate

By Abdiwasac H B

Apr 22, 2022

This course is a great way to start from scratch about Marketing analytics

By Sarah J R

Feb 17, 2022

The course is very helpful and I learned a lot from it. Thank you so much!

By Rose G

Nov 18, 2022

Instructor Anke Audenaert is great and love the way she explains things.

By Faith j

May 20, 2022

The course is good and gives one urge to know more in the coming course.

By Robinson O M

Apr 26, 2022

Excelente curso. Recomendable para todos los estudiantes universitarios.

By Lintang A Y

Nov 26, 2022

It's definitely a good course to getting know about marketing analytics!

By Arpit S

Nov 3, 2022

Thanks Coursera & all giving for such a good knowledge about analytics .

By khansa C

Jul 15, 2022

Very descriptive and It will help you to open up new PASSION FOR DATA..

By Maia F

Dec 30, 2021

Very informative and helpful to the foundations of marketing analytics

By Carla P M

May 14, 2022

Creo que estuvo bastante completo y te la base para saber como empezar

By Arslan T

Dec 7, 2024

Great foundation for meta marketing covering all of the key concepts!

By Terry M

Jan 25, 2023

Excellent first course to obtain a foundation in marketing analytics.

By Gursimrat k

May 20, 2024

it was amazing experience . i learned so much things in this course

By OLANREWAJU O

Aug 13, 2023

iindept and resourceful. Very informative with illustrative content

By Guilherme M

Sep 4, 2022

This is challenging but if you dont get challenged you don't learn.

By Nicolette C

Jun 16, 2022

This course has helped understand the basics in marketing Analytics

By Lidiia K

Jun 8, 2022

well-structured course with the best trainer ! I was useful for me

By Sudhanshu C

Oct 29, 2022

Very easy to learn if you do the assignments and quiz on your own

By Domenico S

Sep 15, 2022

Excellent course to understand the basics of Marketing Analytics.