Did you know that 73% of marketing teams struggle to demonstrate ROI because they track the wrong metrics at the wrong time? This Short Course was created to help digital marketing professionals accomplish foundational performance tracking that drives strategic decision-making.
Track & Populate Marketing Performance Metrics
Track & Populate Marketing Performance Metrics
This course is part of Marketing Analysis and KPIs Specialization
Instructor: Hurix Digital
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
On-page SEO elements form the foundation of search engine communication, requiring strategic optimization to signal page relevance and authority.
Systematic auditing processes using standardized tools enable scalable SEO assessment across enterprise websites and provide data-driven insights.
Effective SEO workflows integrate element identification, tool-based analysis, and structured reporting to create actionable optimization strategies.
Professional SEO practice requires both technical knowledge of ranking factors and operational skills in using industry-standard audit tools.
Skills you'll gain
- Performance Measurement
- Marketing Effectiveness
- Data Maintenance
- Marketing Management
- Marketing Analytics
- Business Metrics
- Performance Metric
- Data Collection
- Data Capture
- Data Entry
- Marketing
- Record Keeping
- Workflow Management
- Key Performance Indicators (KPIs)
- Data Compilation
- Skills section collapsed. Showing 10 of 15 skills.
Details to know
Shareable certificate
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Taught in English
Recently updated!
January 2026
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This course is part of the Marketing Analysis and KPIs Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the critical distinction between predictive and outcome-based metrics to enable proactive marketing strategy development.
What's included
2 videos2 readings2 assignments
Learners will master systematic data collection workflows that ensure accurate, timely population of marketing performance tracking documents using standardized procedures.
What's included
2 videos2 readings2 assignments
Earn a career certificate
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