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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,174 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

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201 - 225 of 469 Reviews for Assess for Success: Marketing Analytics and Measurement

By Zuhriddin S

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Aug 29, 2024

Thanks for the course and certificate

By Qaisar S

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Aug 24, 2024

Amazing and highly beneficial course.

By Willie E B

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Nov 1, 2022

Challenging course but well worth it!

By Alfred S A

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Oct 31, 2022

great course! very useful... Thanks

By James H C T

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Sep 6, 2024

I've a lot in this course. Thank you

By ayoub v

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Sep 17, 2024

It was an amazing learning journey.

By Jason T

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Nov 5, 2022

Gain a lot from this course in data

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!

By FRANCISCO J V D S L

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Jun 7, 2024

Bom de mais. Ótimo para aprender.

By Adiatma K

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Aug 5, 2023

really good for general knowledge

By Irene R

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Jul 3, 2023

i learned a lot from this course.

By CAROLINA R S

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Sep 14, 2025

el curso es practico y concreto,

By Purushottam P

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Aug 12, 2025

its a good platform for learning

By Soe W T

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Aug 19, 2024

The teacher is the best so far.

By Khalidhussien a r

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Aug 7, 2024

محتوي ممتاز وطريقة تقديم متميزة

By Shuang S

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Jun 10, 2024

he makes the content very clear

By Umer D

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Dec 28, 2022

Great and knowledgeable course.

By SADIA A

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Jul 26, 2023

Had a good learning experience

By tanya c

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May 5, 2023

Very informative! Thank you!!!

By LINA O

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Aug 15, 2024

essential. Thank you so much!

By Timothy J B

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Aug 18, 2023

A very thorough short course.

By Serosh S

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Oct 26, 2022

too much informative course

By andhika y

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Feb 17, 2025

thank you for you knowledge

By Larisa O

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Oct 26, 2024

Muy interesante y completo.

By Abraham A

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Sep 22, 2023

Great course very easy use