In an era where artificial intelligence is revolutionizing the business landscape, "Marketing in the Age of AI" offers an immersive and forward-thinking approach to understanding and leveraging AI in marketing strategies. This course is designed for aspiring leaders and marketing professionals eager to harness the power of AI to drive customer engagement, enhance brand value, and achieve competitive advantage.
Marketing in the Age of AI
Marketing in the Age of AI
Instructor: Liye Ma
Access provided by Ministry of Public Administration of Slovenia
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Responsible AI
- Brand Management
- MarTech
- Artificial Intelligence and Machine Learning (AI/ML)
- Marketing
- Strategic Marketing
- Generative AI
- Text Mining
- Data Ethics
- Marketing Strategies
- Information Privacy
- Digital Advertising
- AI Personalization
- Marketing Operations
- Customer Analysis
- Marketing Effectiveness
- Large Language Modeling
- Customer experience improvement
- Artificial Intelligence
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
November 2025
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
After introducing you to the course, we look at the big picture of this course, and provide an overview of AI and its use in marketing.
What's included
6 videos6 readings1 assignment2 discussion prompts
In this module, we discuss one of the most important applications of AI in marketing: personalized ad targeting.
What's included
4 videos3 readings1 assignment1 discussion prompt
In this module, we discuss another important marketing function powered by AI: recommendation systems.
What's included
3 videos3 readings1 assignment1 peer review
In this module, we discuss the use of text analysis, language models, and large language models in marketing.
What's included
5 videos3 readings1 assignment1 discussion prompt
In this module, we focus on large language models and generative AI in marketing.
What's included
4 videos3 readings1 assignment1 peer review
In this module, we discuss consumer privacy, regulations, bias, and risks involved in the use of AI in marketing. You will then complete your final project: an organizational AI roadmap.
What's included
3 videos3 readings1 assignment1 peer review
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
University of Virginia
Simplilearn
Emory University
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.