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Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

4.4
stars
974 ratings

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

MM

Dec 29, 2021

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

NM

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

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76 - 100 of 200 Reviews for Positioning: What you need for a successful Marketing Strategy

By Sankar A

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Mar 11, 2018

Very Good and useful Program guiding the s

By Abhijit D

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May 26, 2020

thank you for this course . great content

By JESUS A P O

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Jun 30, 2022

Muy buen material, me gusto el contendio

By rakesh s

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Sep 24, 2018

very good course to learn. Good insights

By Apurva V

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Oct 26, 2018

Good Detailed & very informative course

By risthauly a

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May 14, 2024

Really insightful for non-marketers

By Azeem I

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May 20, 2018

Great course and learning source.

By Jacobo S

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Nov 10, 2020

Back to basics! but still great

By Ciro U

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Jul 22, 2019

Very good content and process

By Abir G

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Sep 21, 2023

An awesome MOOC to complete.

By Natasha T

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Nov 19, 2016

Great course for marketers!

By Dr. S A

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May 13, 2020

Increase conceptual Skills

By Malaz E

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Jul 4, 2023

very informative course

By Valarmathi .

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Nov 3, 2020

Thank you so much sir.

By Ferdinia r

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Jul 1, 2022

amazing presentation!

By SANDRA F C P

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Jul 8, 2022

Fue muy interesante

By Ashutosh k y

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Sep 28, 2020

excellent course

By Sushil K

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Oct 7, 2018

excellent course

By charles t

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Feb 24, 2018

fantastic course

By José L O E

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May 5, 2020

very insightful

By SRIJAN D

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Apr 9, 2020

Extremely good!

By Trung L H

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Jul 21, 2021

it is helpfull

By SANDEEP K

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Sep 7, 2020

Good learning.

By Bernardo R

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Oct 29, 2017

Great content!