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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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551 - 575 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Lisa B

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Jun 1, 2017

Great course. I learned a lot.

By Namaa

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Feb 20, 2016

Great course really enjoyed it

By Deleted A

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Jan 4, 2021

THANK YOU FOR THE OPPORTUNITY

By ADITYA P

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Sep 9, 2020

simple and easy to understand

By Kadri K

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Aug 2, 2020

This was really great course!

By Sheerja M

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Jun 3, 2020

Absolutely loved this course!

By Mehrdad k

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Nov 16, 2018

thanks for this useful course

By M S

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Apr 6, 2017

Great course! I recommend it.

By Jess H B

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Apr 3, 2023

Great course, great lecturer

By Hiroany D V C F

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May 21, 2020

Very Good Course! Thank you!

By Prashant A

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Mar 30, 2020

Very helpful and Insightful.

By Rajat P

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Nov 7, 2018

A great knowledgeable course

By Jay R

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Jun 3, 2017

Very well structured course.

By Kamila G

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Feb 16, 2016

Excellent course! Thank you.

By Adnan K

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Sep 11, 2020

great course and instructor

By SYED M J M

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Apr 4, 2020

Well developed and engaging

By STANLEY R

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Mar 27, 2017

Excellent class! Loved it!

By Omar M

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Dec 19, 2016

Heavy, but very insightful.

By Mary A N

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Oct 12, 2016

great platform for learning

By Rodrigo Y

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Sep 26, 2016

Great material and lectures

By Shubhangi N

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Jun 25, 2020

terrific course experience

By Dhruv B

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Mar 31, 2020

Great learning experience!

By Nabeel A

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Nov 2, 2019

Great learning experience.

By Babalola T T

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Sep 7, 2018

I really enjoy this course

By Sambit R

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Dec 19, 2017

A great insightful course.