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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,904 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

OQ

Dec 4, 2022

Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.

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226 - 250 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Hammad Y

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Mar 24, 2021

best Course i learn alot from this course

By 이병주

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Mar 3, 2021

Great course It gave me a lot of insight

By Marija M

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Dec 28, 2023

Great course! So much to learn from it!

By ROBINSON C

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Jan 11, 2023

very nice course. Good for every level

By Cyndie M

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Jul 31, 2022

Very challenging course, well written.

By Abeer G

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Jan 1, 2022

very good course.I benefited very much

By Muhammad A Y

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Dec 20, 2021

its excellent course content I love it

By Souliman A

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Sep 3, 2021

no words to thank you about everything

By Santosh K S

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Aug 19, 2024

This course is really helpful for me.

By Wafaa G

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Sep 6, 2023

Great course thank you for everything

By Iresha D G

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Jul 8, 2021

Excellent course! Highly recommended!

By Md. S

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Jun 22, 2021

I learn many topics form this course,

By Sebastian L M

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Mar 12, 2021

This course are hard but really good

By Tewodros D B

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Dec 30, 2023

so amazing course and worth my time

By Bladimir C R

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Jun 8, 2022

Muy didactico y práctico, excelente

By Sean R P I

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Jan 31, 2021

Thank you so much! I learned a lot.

By Acsa F

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Dec 4, 2022

Great analytics habilities learned

By Sharif M

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Jun 2, 2021

I enjoyed this course. Thank you .

By Salim F

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Jul 17, 2022

great course , and great teacher.

By Lucy B R

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Mar 24, 2022

Loved it from beginning to end!!!

By Trofimova P

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Jan 14, 2022

Exciting and informative course !

By Haolin - L

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Jun 23, 2021

Very useful and practical course

By Ranjana O

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May 21, 2025

Very nicely explained all course

By Prashant J P

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Apr 30, 2022

high grade info. in simplest way

By awais k

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Aug 3, 2024

much information in this course