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Back to Product Management: An Introduction

Learner Reviews & Feedback for Product Management: An Introduction by IBM

4.6
stars
1,085 ratings

About the Course

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background....

Top reviews

SS

Jul 16, 2024

excellent course, very innovative and immersive. Examples are good and expert talk on every topic gives real insight into those topics

AZ

Feb 24, 2025

this course really help to get the knowledge to understand what is the meaning for the role of product manager and keep going to learn more.

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51 - 75 of 213 Reviews for Product Management: An Introduction

By Alessandro L

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Feb 10, 2025

il corso pone le basi giuste per comprendere il ruolo da product manager

By Calvin L

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Nov 10, 2024

This course was a great introduction to the field of Product Management!

By Riya S

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Oct 4, 2025

Easy to understand, helps in building foundation in product management.

By Savita G

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Oct 25, 2024

Excellent way of presenting precise contents and educating in right way

By mike c

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Sep 2, 2024

Great intro with good explanations of the nature of things to expect

By Peos J

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Feb 1, 2025

Excellent Course. Thanks to all who are involved in creating this.

By Bob M

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Jun 13, 2024

Good introduction and refresher course for Product Management.

By Damilare A

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Jul 27, 2025

Simple and precise Great Job to IBM and its team Love you all

By Mark A P

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Dec 11, 2024

There are a lot of insightful things I learn from the experts

By Hiranshu H

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Jun 17, 2025

360 degree all rounder course for AI and Product Management.

By Fernanda G

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Mar 16, 2025

Complete, entertaining, engaging and so so useful! Loved it!

By Janny L C Q

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Apr 10, 2024

I really love it, the information was so great and important

By Raghunath P

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Jul 26, 2025

Good Course to pick up as a starter in Product Management.

By Shazad A

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Jul 22, 2025

very well set up easy to follow the instructors are great

By Manuel J

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Jun 11, 2024

Gets you a good overview what product management is about

By RYAN F

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Aug 8, 2025

Good engaging and balanced content for Product Manager

By Amanda G

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May 25, 2025

Well structured, easy to follow at your own pace :)

By ip s

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Jan 1, 2025

Very good content, specially the hands on exercise.

By Rayyan

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Nov 24, 2024

I liked it a lot , specially the experts videos .

By OKPAOUL B

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Oct 18, 2024

A first good intrance in product management field

By Tolulope L O

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Sep 19, 2024

Quite insightful, courses were well explanatory.

By Todd E

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Mar 1, 2024

Great overview of the role of a product manager.

By Swapnil S P

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Oct 6, 2025

All included whatever required for introduction

By Aleksandra J

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Sep 10, 2025

Very insightful, helps understand the basics.

By JA'AFAR I

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Apr 14, 2025

ONE OF THE TEN BEST COURSES ON COURSERA EVER