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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,215 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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601 - 625 of 1,093 Reviews for What is Social?

By Naveed A C

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Aug 26, 2017

Randy a great teacher loved it

By Supratim S

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Sep 14, 2016

Great Course for introduction.

By Gabriel G

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Feb 10, 2016

its excellent i recommend this

By Eliana d p

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Jan 30, 2016

very useful and clear, thanks!

By Mohamed H B

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Feb 23, 2020

very easy and helpful course.

By Kelly B S

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Jun 13, 2018

Very helpful and educational!

By Eric M

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Jan 31, 2017

Terrific course. Very useful.

By E. B

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Feb 8, 2016

great introduction to social.

By Deleted A

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Apr 5, 2025

Very educational and helpful

By Mir H A

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Aug 7, 2022

useful, brief and increable!

By Brix A

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Jan 11, 2022

Great course I learned a lot

By WEIWEN L

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Apr 11, 2021

Great introduction to social

By Ali v

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Feb 3, 2021

very good and well explained

By Ramil N

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Dec 20, 2020

It was an interesting course

By MAISS A

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Oct 9, 2020

That course was very useful.

By Ashley S

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Apr 30, 2020

I really enjoyed this course

By Kun B

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Oct 30, 2018

very interesting and useful！

By Pooja P

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Feb 12, 2016

Very useful and informative!

By Yauri

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Dec 21, 2015

Excellent course. Excellent.

By Ioan I

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Jan 3, 2022

I learned a lot! Thank you!

By arshad m a

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Apr 23, 2021

that was amazing experience

By anaoca13

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Oct 16, 2020

Superb!!!!!

I HAVE LOVED IT!

By Andre S

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Aug 9, 2020

Amazing and clarify course.

By Yogita S

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Feb 11, 2020

A good learning experience.

By Ali I

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Jan 16, 2020

good course and interesting