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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

SK

May 21, 2020

This course was really very well designed and it will definitely help me to interpret the marketing data and analyse it in the right way.thanks to the instructor for making such a great course.

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1376 - 1400 of 1,836 Reviews for Marketing Analytics

By Sunny S

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May 12, 2020

Helpful

By Shubham A

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Apr 25, 2020

Amazing

By Abhishek p S

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Aug 20, 2019

amazing

By Anuj S

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Jun 28, 2017

Very We

By shilpi s

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Feb 18, 2017

Amazing

By Guo H

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Jul 14, 2022

great

By Hamse H A

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Jan 3, 2022

finish

By Rishikesh K B

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Dec 31, 2020

Thanks

By kemal a r

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Aug 11, 2020

Thanks

By Tejas K

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Jul 23, 2020

thanks

By Christian B

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Jul 19, 2020

Great!

By Sardar M I M

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May 16, 2020

Tough!

By MARICIELO U P

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May 27, 2025

BUENO

By Saikat H

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Aug 20, 2024

great

By MESTOUR A

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Dec 9, 2022

great

By Mohammad S

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Aug 8, 2022

Grate

By Mudassar M

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Jan 7, 2021

great

By CHIRAG

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Oct 26, 2020

GOOD.

By Mr. A T

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Oct 5, 2020

Great

By Gorlamandala S P

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Sep 29, 2020

Great

By Sahil B

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Sep 15, 2020

Great

By Jaydeep P

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Aug 25, 2020

great

By Wei T H

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Aug 15, 2020

good!

By Kuldeep S

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Jul 20, 2020

Great

By Afsana A A

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Jun 26, 2020

great