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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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3176 - 3200 of 5,366 Reviews for Marketing in a Digital World

By Abdulkadir A A

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Apr 19, 2017

Good I learned a lot of things

By Kevork B

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Mar 11, 2016

very nice course to begin with

By Jane N

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Aug 30, 2015

informative&interesting course

By Santoshi c k

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Jan 21, 2023

very helpfull and watch this

By sojourner n

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May 6, 2022

i have learnt alot. thank you

By Nishant V

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Dec 28, 2021

AWESOME COURSE, LEARNT A LOT.

By Charul M k

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Aug 1, 2021

Its an very important course.

By Alejandro P

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Jul 24, 2021

Great Course. I recommend it!

By Ishmeet L

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Apr 26, 2021

Fabulous learning experience.

By Julius S

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Mar 28, 2021

This was an excellent course!

By Esha P

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Nov 12, 2020

This course really helped me.

By Omar H H

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Sep 30, 2020

I enjoyed this course so much

By MD A I

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Sep 28, 2020

Very informative and helpful.

By Swapnil T

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Sep 12, 2020

would like to thanks coursera

By Zitonilamis Z

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Sep 1, 2020

A great learning opportunity!

By fahad r

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Jul 29, 2020

Extremely informative course.

By ravi s

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Jul 23, 2020

highly recommend.great course

By SWETA M

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Jun 2, 2020

it was indeed best experience

By CRISTIAN H

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May 31, 2020

Interesting and usefull! Thx!

By NIKHIL K Y

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May 16, 2020

Well Explained with Examples.

By Jason C

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Apr 2, 2020

Very comprehensive and lucid.

By Aung M H

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Feb 10, 2019

This course is very effective

By GRANEL J L

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Apr 1, 2018

good course for the beginners

By Christian M R P

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Mar 30, 2017

Great course, I enjoyed it ;)

By Raphael H

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Mar 6, 2017

Good course, perfect teacher.