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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,534 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JA

Oct 24, 2023

I Completed this course recently and I have learned so many of the things which I didn't know. Really Good Learning experience as the material in the course is well designed and easy to get along.

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By Juan J C N

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Oct 2, 2024

Genial

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Jul 1, 2024

awsome

By Riddhi P

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Oct 27, 2023

SLAYED

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Oct 16, 2023

V.Good

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Sep 20, 2023

genial

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Jun 8, 2023

GREATE

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Mar 20, 2023

Great!

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Feb 26, 2023

brutal

By Mehran E F

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Feb 11, 2023

Great1

By DHARMIN S

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Dec 1, 2022

a must

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Oct 27, 2022

Great

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Oct 13, 2022

Great

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Oct 13, 2022

great

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Sep 20, 2022

great

By Mohamed A

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Aug 26, 2025

ممتاز

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Aug 11, 2025

Great

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Jul 22, 2025

great

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Apr 19, 2025

great

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Mar 29, 2025

great

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Jan 15, 2025

Great

By Elizabeth P

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Dec 7, 2024

super

By Venkatesh G

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Sep 9, 2024

great

By chuka M

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Apr 15, 2024

solid

By Anchal S

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Jan 19, 2024

great

By Parves K

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Jul 24, 2023

Great