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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,298 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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By EDSON C C C

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Aug 14, 2025

Buena

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Apr 2, 2025

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Nov 24, 2024

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Jul 26, 2024

Merci

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Oct 22, 2022

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Dec 6, 2021

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Aug 10, 2020

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Great

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Jun 8, 2020

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May 14, 2020

super

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May 13, 2020

Great

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Aug 2, 2025

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Jul 7, 2025

Good

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Jun 7, 2025

good

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Apr 21, 2025

good

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Apr 1, 2025

baik

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Mar 13, 2025

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Feb 24, 2025

good

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Feb 22, 2025

Well

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Dec 11, 2024

goog

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Oct 21, 2024

good

By Maria O

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Jul 30, 2024

Good