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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,240 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4251 - 4275 of 7,053 Reviews for Foundations of Digital Marketing and E-commerce

By Kinza A

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Nov 20, 2024

The best course ever

By Md A H R

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Nov 15, 2024

It was a nice course

By ali m

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Oct 18, 2024

Wonderful eye opener

By Priyanshi M

•

Aug 13, 2024

Very helpful course!

By Matematika H

•

Aug 5, 2024

Bagus dan bermanfaat

By Nguyễn B L

•

Aug 1, 2024

perfect, love Google

By Furkan

•

Jun 21, 2024

absolutely worth it.

By Lucila G

•

Jun 11, 2024

I really enjoyed it!

By Ahmed A

•

Jun 3, 2024

this was a great one

By Soumya P

•

Mar 22, 2024

good and interesting

By DIGITAL T

•

Feb 22, 2024

Great very inspired!

By Areeba D

•

Feb 10, 2024

amazing just amazing

By Carlos G

•

Feb 9, 2024

Great Starting Point

By Osi H

•

Dec 28, 2023

I am glad to be here

By Sagarka Y

•

Dec 1, 2023

Very good experience

By mostafa a

•

Nov 12, 2023

very helpful course

By Faizan H

•

Oct 28, 2023

very much beneficial

By Patrick P T

•

Oct 6, 2023

very good experience

By Sarah S

•

Sep 27, 2023

Best experience ever

By Rafia N m

•

Sep 6, 2023

I have learned a lot

By Henry M

•

Sep 5, 2023

fun so far so good!!

By Komal S

•

Aug 22, 2023

wonderful experience

By Andja V

•

Jul 28, 2023

Very nice professor

.

By Amber A

•

Jun 26, 2023

It is a best course.