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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,171 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MC

Sep 20, 2024

Muy buenos recursos didácticos. Los video, lecturas, ejercicios, calificaciones intermedias ayudan un montón a captar la atención. El material es muy profundo aunque por el momento es muy teórico.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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6626 - 6650 of 7,035 Reviews for Foundations of Digital Marketing and E-commerce

By Gourab D

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Apr 10, 2024

Good one for beginners

By snow g

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Apr 26, 2023

Love it so informative

By Abhradip B

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Feb 22, 2025

Well designed course.

By Sumi B

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Nov 8, 2024

Great course material

By Jesse U

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Jul 24, 2023

it was a nicely paced

By himanshu a

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May 1, 2023

Very good for basics.

By Komayal H

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Nov 26, 2022

Wonderfully didactic!

By Shivangi D

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Apr 23, 2025

it was a good course

By Nakul S

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Jan 28, 2025

exceptional teaching

By DANIELA S

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Jan 20, 2025

es un curso adecuado

By Oscar A C

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Jan 15, 2025

Muy Bueno Gracias!!!

By Yasmeen M

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Nov 7, 2024

informative lectures

By Jesus S P A

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Sep 11, 2024

I am missing credits

By usama k

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Mar 18, 2023

very good instructor

By Semanda .

•

Jan 31, 2023

New life re-engineer

By Jaimon J

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Oct 27, 2022

Was really helpfull

By عبدالله ه

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Jan 17, 2025

دورة تدريبية رائعية

By Aikaterini v

•

Oct 29, 2024

well written course

By Liem N T

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Oct 28, 2024

..vcbhfgggghjhuiyyy

By Muhammad A

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Sep 25, 2023

Good for beginner's

By Emmanuel J

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Apr 4, 2023

Was very Educating.

By Daniel B S

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Nov 13, 2022

Pretty good so far.

By Zulaikha M

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Oct 13, 2022

VERY ENLIGHTENING!

By Anas

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Nov 10, 2025

It's was beginners

By Pratham G

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Jan 29, 2025

excellent explaing