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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,240 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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2126 - 2150 of 7,052 Reviews for Foundations of Digital Marketing and E-commerce

By M A

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Aug 20, 2023

informative,learn,beneficial,advantages,profitable after learning,remarkable

By Divya J

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Aug 18, 2023

great course for those who wants to start there career in digital marketing.

By Nadeem S

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Aug 8, 2023

This course is amazing I have learned Digital Marketing, E-commerce and SEO.

By Augusto W

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Mar 7, 2023

Very helpful and thanks to the aid i have the chance to complete this course

By Rita A

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Feb 20, 2023

The course content was well-detailed and easy to understand! Glad I enrolled

By Zakaria M

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Feb 7, 2023

i learned a lot of thinks in this course thanks to coursera and google staff

By Hawa M

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Jan 31, 2023

It is a really great course and the instructors make it better to understand

By Mother N

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Jan 28, 2023

This Digital Marketing and E-commerce Foundation course is very interesting.

By Shawntell E

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Dec 27, 2022

This course had been very informative and I look forward to what is to come.

By Diosmary F

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Nov 27, 2022

I really love this course, the methodology and all the contents are perfect!

By Ibnu H H

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Nov 19, 2022

Its recommended online courses whoever want to learn about digital marketing

By Austin N

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Nov 15, 2022

Well-tailored, clear, and informative, offering a great learning experience.

By Mansi B

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Nov 8, 2022

This is a good foundational course with easy to learn content for beginners.

By Razan S ( ع س

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Nov 7, 2022

excellent for beginner , well done materials, and the quizzes are very smart

By Erika D L R

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Sep 26, 2022

This course was a great overview of what is E-commerce & Digital Marketing.

By Suvarna D

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Sep 16, 2022

It was great to learn about digital marketing an e commerce in this course.

By Deleted A

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Aug 5, 2022

Excellent course for someone just learning or even with a base of knowledge.

By Gen

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Jul 5, 2022

Great detailed info and interactive material for different learning styles.

By ogbonna w

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Oct 2, 2025

it was a great experience. I enjoyed every class during my learning period.

By Irfan U

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Sep 9, 2025

It's simple to understand, and the instructor does a great job teaching it.

By SALAHEDDINE E K

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Apr 29, 2025

Very informative, but some sections could dive deeper into analytics tools.

By Nguyen M C

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Mar 20, 2025

nice to have, but compared to the GG analytics course, its not as practical

By Marilou A

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Oct 30, 2024

Please correct the name, I misspelled it change to MARILOU ARENO. THANK YOU

By Nicolás C

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Oct 7, 2024

Great starting point for a specialized digital marketing career, thank you!

By Yordan J M C

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Aug 21, 2024

muy muy bueno este curso online la verdad uno aprende mas de lo necesitado.