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Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School

4.7
stars
199 ratings

About the Course

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

Top reviews

SC

Sep 28, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC

Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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26 - 50 of 61 Reviews for The Neuromarketing Toolbox

By Manuel A A G

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Jul 28, 2020

Absolutely great. The course gives you useful neuromarketing toolbox and let you get a better understanding of this area

By kianoosh m

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Jul 25, 2022

it was so helpfull and the course was step by step and give good view of neuromarketing. tnx to coursera for this plan.

By melovia f

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Sep 3, 2024

I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.

By ANGEL D C B

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Jul 29, 2020

It was a good course with good videos and egraphy to read, I´m more interested in study how the brain works

By GADSDEN E d S M

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Sep 16, 2020

It's a great course and the videos are easy to understand, the readings are really interesting.

By Maria J G R

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Jul 26, 2020

I really like it, perfect for learning fundamentals of Neuromarketing.

By Rubens T d O

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Jan 11, 2022

This is a great course! This a introduction neuromarketing issues !

By Fernando D S S

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Oct 2, 2020

Was a disruptive course, but the execution worth. Great training.

By nita n

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Oct 29, 2020

Great insights into various tools for used in neuro marketing

By Diana P C

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Oct 19, 2024

Very well structured with a real market perspective. Great!

By PINNIKA S Y

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Jun 18, 2020

it was really great and all-new insights into the marketing

By Rodrigo D

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Apr 28, 2020

I loved The Neuromarketing Toolbox Course! It is great!

By ismael a

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Jun 5, 2021

Most clear courses I have taken ever on Coursera.

By Lutfije

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Jan 5, 2025

One of the best courses I have ever enrolled!

By David C

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Sep 9, 2021

Extremely interesting and informative

By Shaurya s

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Jun 29, 2020

very knowledgeable and interesting

By Chloé H

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May 10, 2020

Really interesting and complete !

By Ana C T

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Jul 3, 2024

Excelente Curso muy completo!

By Jamie M

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Dec 29, 2022

I really enjoyed this course.

By selin t

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Apr 10, 2020

The course was very helpful.

By Evgenia P

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Feb 23, 2020

Very interesting. Thank you!

By Sandra G

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Aug 3, 2020

it was incredible!

By Er N M

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Apr 22, 2021

Great information

By Leonardo D L G

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Aug 8, 2023

Excellent !!!!