Chevron Left
Back to Pricing Strategy

Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
1,036 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews

AR

Sep 19, 2020

I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy

EM

May 3, 2016

The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information. Thank you

Filter by:

101 - 125 of 226 Reviews for Pricing Strategy

By Ahmed N

•

Jul 1, 2016

extremely beneficial and high quality education

By Jady P

•

Dec 10, 2016

very awesome course! The professor is great!

By Peter G

•

Apr 14, 2021

Good mix of theory and clarifying examples.

By Maaz S

•

Nov 28, 2018

Very Informative and gained a lot of skills

By Juan S

•

Sep 5, 2021

Clear and practical... very well organized

By MOHAMMED F K

•

Sep 27, 2020

it was a great experience with this course

By Colin M

•

Mar 10, 2018

Very well-constructed, informative course.

By Gediminas D

•

Oct 29, 2016

very good course. Interesting and useful.

By Chongtao P

•

May 19, 2017

very good course and I have learned lot

By LUISA A A C

•

Aug 10, 2025

Excelente Curso! muy bien desarrollado

By Jun J L

•

Jun 18, 2021

great introduction to pricing strategy

By mihaela b

•

Apr 5, 2020

Interesting, right speed, great techer

By Felipe A G c

•

Jan 27, 2017

grerat course, have a nice tips to use

By suresh k s

•

Dec 29, 2020

Very good lecture in Pricing Strategy

By Magdolin A

•

Jun 30, 2019

Great Information and well presented.

By Ерошенков М А

•

Mar 24, 2020

It was very interesting and usefull!

By Alain C

•

Mar 10, 2018

Good Information and great learning.

By Krzysztof L

•

Aug 25, 2017

Great course with a lot of examples.

By rajat k

•

Jan 18, 2020

Insightful and crisp to understand

By Kelli S C

•

May 1, 2019

So much to learn but presented we

By Simon L

•

Mar 8, 2025

Stimulating and engaging module!

By Trần K

•

May 27, 2019

thanks to Coursera and Lecturers

By Giorgio F

•

May 17, 2020

very good, clear, deep and fast

By Dee M

•

Sep 14, 2016

Great course - very insightful

By AKSHAT G

•

Nov 28, 2023

This course is really helpful