Master the art of generative engine optimization (GEO) to future-proof your digital marketing career. This course gives SEO professionals, digital marketers, and content strategists the highly sought-after GEO skills businesses are looking for.
AI SEO: Mastering Generative Engine Optimization (GEO)
AI SEO: Mastering Generative Engine Optimization (GEO)
This course is part of IBM Digital Marketing and Growth Hacking with GenAI Professional Certificate
Instructors: Rajesh Menon
Access provided by Fractal
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Learn to draft content that gets noticed by leading AI search platforms, including Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT
Develop a clear understanding of how SEO has evolved into AI-powered SEO, reshaping visibility, discovery, and user intent
Compare traditional SEO with AI-driven SEO by exploring entities, topical authority, and GEO strategies in action
Evaluate GEO performance by working with real datasets and uncover new opportunities to optimize for AI-driven results
Skills you'll gain
- Content Development and Management
- Analysis
- Ethical Standards And Conduct
- Web Analytics and SEO
- Keyword Research
- Artificial Intelligence
- Data Strategy
- Digital Marketing
- Web Content
- Content Strategy
- Competitive Analysis
- Content Creation
- Performance Measurement
- Business Ethics
- Generative AI
- Semantic Web
- Content Marketing
- Search Engine Optimization
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
Recently updated!
November 2025
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This course is part of the IBM Digital Marketing and Growth Hacking with GenAI Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from SkillUp
There are 2 modules in this course
This module introduces the evolution of SEO in the age of AI. Starting with a historical overview, from keyword-stuffing to semantic SEO, it progresses to today's AI-driven discovery systems. You will learn how AI engines like Google SGE and Perplexity are transforming search, shifting focus from keywords to user intent and from web pages to direct answers. The module also explains how AI understands content through entities, context, and topical authority, showing why traditional SEO strategies alone are no longer enough. Through videos, readings, and interactive labs, you will gain a practical understanding of AI SEO and why it is essential for the future of digital marketing.
What's included
4 videos2 readings2 assignments5 plugins
This module introduces Generative Engine Optimization (GEO), the practice of optimizing content for AI-powered search engines rather than traditional ones. You will learn how AI systems generate answers, the content formats they prioritize (such as FAQs, summaries, authoritative lists, and schema-rich data), and strategies for positioning your brand to be cited in AI-generated responses. The module includes practical exercises in restructuring content to meet AI-friendly standards and explores the ethical considerations of GEO, including the balance between automation and human oversight. You will also learn techniques to evaluate GEO performance through competitor analysis and hypothetical datasets, gaining hands-on experience in measuring visibility in AI-driven search results.
What's included
6 videos3 readings2 assignments6 plugins
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