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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,360 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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401 - 425 of 1,533 Reviews for Attract and Engage Customers with Digital Marketing

By rishabh m

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Feb 8, 2024

Great in-depth knowledge of technical jargon like SEO and SEM from a knowledgeable instructor.

By Lara K

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Jun 14, 2023

Informative with practical experience, thank you for providing me with such an amazing course.

By Loice H

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Mar 3, 2023

This is such an amazingly detailed and well-taught course. I'm so glad I got to go through it.

By Chioma M

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Dec 8, 2022

Firstly, the instructor was too cute!

Great course and pace. I absolutely enjoyed this course.

By Jennifer Q

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Jul 26, 2022

It was great and very helpful in teaching what i need to know for the next steps in my career.

By Godstime O

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Apr 15, 2023

It's an interesting course. Keep the good works! The explanation was very clear and simpler.

By Chulumanco

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Jan 28, 2023

Learnt a lot about SEO. The course is easy to understand with easy but challenging practicals

By Hamid M T

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Sep 21, 2022

It is an eye open content and I learn so much from it. Thank you for creating this platform.

By Dhwany 0

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Sep 12, 2022

Amazing Teacher, Coach ak always spreads motivation with his appreciations and affirmations.

By Mark I

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Feb 28, 2024

Excellent teacher. Very motivational and hope he teaches more courses in this Certification!

By Karina D ( L H

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Sep 22, 2023

Great information. It was a challenging class but I loved every minute. Take a lot of notes!

By Joanne N

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Aug 17, 2023

I've really learned a lot and I'm proud to have successfully finished this course. Thank you

By Kamal G

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Dec 1, 2022

Lots of great information and tools which I am able to implement as I completed this course.

By Deleted A

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Nov 6, 2022

Es el capítulo que más me ha gustado hasta este momento. Creo que lo mío es SEM engineering.

By Thamasha G

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Oct 22, 2022

Such a great learning. Explained everything clearly. learned a lot of new things. Awesome.

By Artem D

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Aug 29, 2022

Amazing course! Thank You Coach AK for making learning this course interesting and exciting!

By Tavita V L

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Aug 20, 2025

¡Gracias¡ el curso es muy claro, he aprendido bastante y los profesores explican muy bien.

By Marleen B

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Sep 30, 2022

Starting to get into it after learning all the terms in the first course. Pretty exciting!

By Bolakunmi A O

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Sep 27, 2022

Great course, Clear and understable, Great teacher. thank you for ypur time and hard work.

By Jennifer I

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Nov 21, 2024

Very informative and I gained deeper insight on how to make digital marketing work for me.

By Zohaib A

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Nov 24, 2023

A Comprehensive course to become a MAestro in Attracting and engaging Customers Digitally.

By Reynaldo B B J

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Apr 22, 2025

a great course for me as a beginner learner. thank you so much to the team who made this.

By Laurdes R

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Mar 17, 2025

I finished course 2, I am happy with everything I have learned, it is an excellent course

By AYOUB T

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May 16, 2024

It's very clear and helpful learning process for beginner learner of SEO and SEM like me.

By Bill T

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Jan 20, 2023

Really useful and practical information shared. You can use these new skills immediately.