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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,701 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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3426 - 3450 of 6,912 Reviews for Foundations of Digital Marketing and E-commerce

By Vishnu S

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May 31, 2024

Had a great knowledgeable experience

By Muhammed S B

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Feb 15, 2024

The best course for DM & E-Commerce.

By Mohamed M M

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Dec 15, 2023

outstanding course that help me alot

By Mirna G H

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Nov 2, 2023

highly recommend taking this course.

By Oyetunde O

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Nov 1, 2023

This is really great for a beginner.

By Lydia N

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Oct 1, 2023

Give it a try and thank me later :)!

By Janessa A

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Sep 12, 2023

CLEAR, CONCISE DISCUSSION ON TOPICS!

By Jaeyong L (

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Sep 4, 2023

great basic knowledgefor learning :)

By Eduardo R

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Aug 31, 2023

Excellent content and collaborators.

By Allah N

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Aug 17, 2023

very informtive, and helpful course.

By mohammed a

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Aug 17, 2023

nice go ahead thans for your efforts

By amna a

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Aug 6, 2023

Information is very simply explained

By Aditya S

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Aug 1, 2023

i really like this foundation course

By Sowmya C L

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Jul 29, 2023

Very Informative and good instructor

By Mohammed s

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Jul 28, 2023

احببتها جدا جدا هذه الدورة حقا رائعة

By Toni K

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Jun 25, 2023

very informative and easy to follow.

By Olalekan E

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Jun 21, 2023

best for all profession and business

By Laiba W

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Jun 15, 2023

it was a very good experience for me

By Victor J M

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May 29, 2023

Very informative. Great information.

By ARIZ K P

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Apr 17, 2023

It is a very well structured course.

By Abdul G K

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Mar 1, 2023

visual explanations were really good

By AWIS K B A H

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Feb 25, 2023

The best course i've joined so far !

By Ismail S

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Feb 4, 2023

A very good initiative for beginners

By Wenying Z

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Jan 3, 2023

It is a excellent course! I love it!

By ghazaleh g

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Jan 2, 2023

This course helped me a lot. Thanks.