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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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251 - 275 of 417 Reviews for Developing a Winning Marketing Strategy

By Joseph T

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Sep 9, 2022

Great professors!

By Ahmed N

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Apr 5, 2022

Useful information

By nandini k

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Sep 13, 2021

Great Experience!!

By DISHANI C

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Sep 10, 2021

I LOVE THIS COURSE

By Nabyendu N

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Jul 30, 2020

Amazing experience

By VAIBHAV U S

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Nov 24, 2021

was good to learn

By Vilma B C C

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May 12, 2021

Excelente curso!!

By Khoder K T

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Dec 5, 2020

very good teacher

By Erich W

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Sep 21, 2018

Excellent Course!

By ISMAIL M

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Feb 18, 2023

very nice course

By SANDEEP K S

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May 21, 2020

Excellent course

By MONIKA A

•

Jan 10, 2020

Awesome learning

By Reuben K J

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Dec 27, 2019

Very Informative

By Sikandar M

•

Jan 26, 2018

Excellent Course

By GOSARIPALLI R 1

•

Jun 4, 2021

it was userfu;

By Hussein Y

•

Nov 21, 2020

well explained.

By SUBRAMANYAM P

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Jul 1, 2020

Thanks you sir.

By Dr. S C

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May 7, 2020

good experience

By SAMBIT S

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Mar 18, 2020

nice experience

By VIVIYITA A H B (

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Feb 2, 2025

Fruitful input

By Nilanjana H

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May 21, 2021

It's excellent

By Anna V

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May 17, 2021

It was amazing

By shaghayegh g

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Dec 12, 2020

It was awesome

By Mustafa Ü

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Aug 14, 2020

Perfect course

By Nikhil K S

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Nov 30, 2018

Great learning