By completing this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and communication strategies, and evaluate digital marketing frameworks and execution models to design effective campaigns.
Digital Marketing Foundations: Analyze & Apply Strategies
Digital Marketing Foundations: Analyze & Apply Strategies
This course is part of Digital Marketing Dynamics: Strategy & Case Studies Specialization
Instructor: EDUCBA
Access provided by EDGE Group
Gain insight into a topic and learn the fundamentals.
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Identify core marketing concepts and their historical evolution.
Apply segmentation and communication strategies effectively.
Evaluate digital frameworks to design impactful campaigns.
Skills you'll gain
- Marketing Strategies
- Strategic Marketing
- Customer Analysis
- Integrated Marketing Communications
- Advertising Campaigns
- Marketing Analytics
- Marketing Psychology
- Consumer Behaviour
- Marketing Effectiveness
- Campaign Management
- Target Market
- Online Advertising
- Market Research
- Target Audience
- Digital Advertising
- Marketing
- Communication Strategies
- Marketing Planning
- Digital Marketing
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
Recently updated!
September 2025
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Dynamics: Strategy & Case Studies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module introduces learners to the fundamental principles of marketing. It covers the definition, scope, and evolution of marketing, providing a strong conceptual base. Learners will explore the marketing mix, research, and the broader marketing environment, enabling them to connect theory with practical applications. By the end, learners will understand the roots of marketing and its role in shaping customer value.
What's included
10 videos4 assignments1 plugin
This module emphasizes market segmentation, communication, and strategy formulation as critical pillars of marketing. Learners will understand how to divide markets, craft relevant messages, and design strategies aligned with customer needs. The focus is on aligning theory with actionable strategies that deliver results.
What's included
5 videos3 assignments
This module builds an understanding of digital marketing by introducing its definitions, history, benefits, and frameworks. Learners will explore the structural edifice of digital marketing and analyze its evolutionary landscape. Through practical insights, they will connect digital complements, frameworks, and technology matrices with strategic applications.
What's included
10 videos4 assignments
This module dives deeper into strategy and execution in digital marketing. Learners will explore key variables, value creation, behavioral evolution, and communication integration. With a focus on strategic blueprints, tactical enunciation, and evaluation, this module bridges planning and implementation effectively.
What's included
11 videos4 assignments
This module focuses on campaign management, execution frameworks, and the dynamic future of digital marketing. Learners will understand campaign ethos, execution envelopes, and infrastructure for delivering consistent outcomes. Finally, they will explore digital channels, emerging trends, and data technologies shaping the future marketing landscape.
What's included
17 videos4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Digital Marketing Institute
University of Maryland, College Park
Simplilearn
